These are the static pages that will always be there no matter what. And while they aren’t blog posts, they do provide your readers with important information about you and your site.
Start with your homepage
“A homepage? I’m writing a blog. Won’t my homepage just display my latest posts?”
Yeah, that’s how WordPress does it by default. And it does work in a pinch – it’s not the worst thing in the world.
However, the default blog archive listing homepage does kind of…suck. You can read this post for all the reasons and examples why you’re usually better off going with a dedicated homepage.
Creating a dedicated homepage as the first one among your blog pages lets you:
- ✅ Control what first-time visitors see, rather than leaving it up to fate based on what you’ve published last.
- ✅ Direct visitors to your most important content right away.
- ✅ Build an email list or otherwise promote an offer.
Plus – you can still display your latest posts on your homepage – just make it a part rather than the whole.
- A clear headline that describes your blog in one or two sentences
- A little bit about you and why visitors should care
- Links to your absolute best content and your other blog pages
- Some of your latest posts
- An email opt-in, if you want to grow an email list
Again, here are some necessities to get you started, though you might also want to add other pages that are specific to your niche: