At this point, you’re ready to put pen to paper (well, fingers to keys) and start creating some actual content for your blog. We’re not talking about blog posts quite yet, though. First, you’ve got to set up the core blog pages.
These are the static pages that will always be there no matter what. And while they aren’t blog posts, they do provide your readers with important information about you and your site.
Start with your homepage
“A homepage? I’m writing a blog. Won’t my homepage just display my latest posts?”
Yeah, that’s how WordPress does it by default. And it does work in a pinch – it’s not the worst thing in the world.
However, the default blog archive listing homepage does kind of…suck. You can read this post for all the reasons and examples why you’re usually better off going with a dedicated homepage.
Creating a dedicated homepage as the first one among your blog pages lets you:
- ✅ Control what first-time visitors see, rather than leaving it up to fate based on what you’ve published last.
- ✅ Direct visitors to your most important content right away.
- ✅ Build an email list or otherwise promote an offer.
Plus – you can still display your latest posts on your homepage – just make it a part rather than the whole.
- A clear headline that describes your blog in one or two sentences
- A little bit about you and why visitors should care
- Links to your absolute best content and your other blog pages
- Some of your latest posts
- An email opt-in, if you want to grow an email list
Not sure how to create a homepage? You generally have two options:
- Some themes, like Hestia, come with a dedicated homepage template that you can easily edit to make your own.
- WordPress page builders make it easy to create your own custom page using drag and drop.
Create the other necessary blog pages
Once you check off your homepage, you can move onto the other blog pages. These can usually be a bit simpler – regular pages using the normal text editor should be fine enough.
Again, here are some necessities to get you started, though you might also want to add other pages that are specific to your niche:
About – this one can get a little personal. Tell people about both the blog and your own background so they know what you’re all about. Give our about page a look for some inspiration. In case you’re wondering, that specific about page was built with Elementor – here’s the tutorial (here’s another tutorial on how to get the same effect with Beaver Builder).
Start here – this page has become pretty common for blogs nowadays. It gives you another chance to direct readers towards your most popular content. See a good example here. Some bloggers will even combine the About and Start Here pages into one single page, which is also a solid approach.
Blog – if you create a static homepage, you’ll need to create a separate page to display the list of your most recent blog posts. Just create a page called Blog and make it display your latest posts by going to Settings → Reading.
Hire me – while not every blogger will need this one, a good “hire me” page can be the first method of monetizing your blog (we’ll talk about more options in the subsequent chapters). The idea behind this page is pretty straightforward – it’s a page where you get to showcase your services and tell people why they might want to buy them. Here’s an example by Karol.
Once you get your pages all set up, you’re ready to start blogging!