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WordPress Theme Shop Directory 2023: Who’s Leading the WordPress Theme Market Right Now, 100 Theme Shops Analyzed

TL;DR: What you’re about to read is our list of the top 80 93 100 WordPress theme stores currently available on the market, and their ranks relative to one another. This will allow you to see who’s on top of the game – all courtesy of our WordPress theme shop directory 2023 edition.

This is embarrassing – but, I still remember the talks we used to have back in the day (circa 2009-10) when I was part of a design/dev company. We were brainstorming different ideas, and my colleagues proposed that we transition to building WordPress themes exclusively. I was the one to veto. At the time I believed that the market wasn’t big enough for WordPress theme stores to make profits over the long haul.

Yep, that was me.

Anyway, here we are, more than a decade later. WordPress now powers more than 43.1% of the entire web, and the theme business is booming…

…or is it?

Well, you could argue that the dominance of WordPress has also made the market exceedingly competitive. As more and more developers have set up shop to offer WordPress themes of their own, the pie has become increasingly fractioned. In turn, the profit margins have gotten progressively thinner.


That notwithstanding, there’s a special category of WordPress theme stores that have managed to outshine all of their rivals. Through hard work, persistence, and providing quality WordPress themes, they’ve established themselves as market leaders. This 2023 WordPress theme shop directory reveals not just their identities, but also their global ranks, plus the positions they hold in the market. Think of it as the ultimate compilation of the 100 best WordPress theme stores and providers.

Where the WordPress theme shop directory data comes from

For the sake of accuracy, we’ve drawn all our ranking data directly from SimilarWeb’s website analysis engine. This is what has replaced Alexa Rank as the de facto system for global website ranking, after Amazon retired in May of 2022.

SimilarWeb itself is just as good as, if not better than, Alexa’s ranking system. Its internet analysis tools calculate the relative ranking of a website based on the volume of monthly unique visitors and page views. As such, the leading websites are always the ones with the highest traffic and engagement rates.

Take, for instance, a site with a global rank of 5000. This would mean that according to SimilarWeb, the site in question is the 5000th most visited website on the entire web.

One quick way to verify the accuracy of this whole system is to review the topmost-ranked websites. You’ll notice that the first position is taken up by Google. This is followed by the websites you’d expect to be listed: YouTube, Facebook, Twitter, Instagram, Baidu, and Wikipedia.

Keep in mind, though, that the metrics here are never absolute. SimilarWeb, instead, ranks sites based on their relative performance against other websites.

Hence, even when your WordPress theme store has maintained or grown its traffic numbers, your global rankings could still drop. It all depends on how your theme shop ultimately weighs up against other websites.


The 2023 WordPress theme shop directory

Our WordPress theme shop directory is in the form of a table. It showcases 100 of the best WordPress theme stores along with their respective global rankings at the beginning of the year.

(You can sort the table by clicking on the headers.)

Theme Store2023 Global Rank
Qode Interactive62,4005
Muffin group100,8577
Theme Fusion107,0548
Kadence WP184,14213
Theme Grill259,27823
Yoo Theme262,87125
Theme Junkie325,46032
Compete Themes385,51136
CSS Igniter457,04840
SKT Themes465,96242
MH Themes547,24544
Press Customizr608,44146
Catch Themes647,30448
Graph Paper Press908,61057
Cyber Chimps972,58959
Grace Themes1,003,22660
Blu Chic1,063,41562
Ink Themes1,065,77063
MC Starters1,232,44669
Theme Freesia1,268,27270
United Themes1,309,48071
Engine Themes1,417,19972
Restored 316 Design1,544,41874
Theme Horse1,583,01377
17th Avenue1,628,16180
Cryout Creations1,754,32383
Progression Studios1,803,17285
Themes Kingdom1,832,99387
DIY Themes1,834,27988
SM Themes1,860,02389
Extend Themes1,907,54990
Church Themes2,153,72194
eVision Themes2,182,01595
Hogash Studio2,241,97798
Mystery Themes2,259,52799
8Degree Themes2,324,495100

Our conclusions

There you have it. A data-backed WordPress theme shop directory that confirms the most popular WordPress theme providers.

The point of this whole exercise is to separate the tried and tested theme designers from the rest. The WordPress community generally does a good job of separating the wheat from the chaff, and there is no chaff here. The internet fame that these top 100 enjoy speaks to how much these theme developers are valued by WordPress users themselves. After all, it’s unlikely that they’d be this popular if they put out lousy themes.

You can count on them to provide you with the best WooCommerce themes, best SEO-friendly WordPress themes, best blogging WordPress themes, best free WordPress themes, fastest WordPress themes, etc

If you’re very particular about the quality standards of your WordPress templates, then you might want to stick to the top six providers:

  • ElegantThemes.
  • Colorlib.
  • Astra.
  • ThemeIsle.
  • Qode Interactive.
  • GeneratePress.

These WordPress theme stores are ranked among the top 100,000 websites globally. That’s well within the 99.99 percentile of all the active websites today. It speaks volumes about their exceptionally high approval rates.

ThemeForest is pretty popular too. However, we’ve decided to leave it out this time because it doesn’t develop themes. It is, instead, a theme marketplace. Our WordPress theme shop directory is all about the companies behind the assets you see distributed on ThemeForest and other popular WordPress theme marketplaces.


What do you think of the current state of the WordPress theme market and the companies in it? Do you think that WordPress will continue to grow? Perhaps even above the 50 percent mark in web market share?

Don’t forget to join our crash course on speeding up your WordPress site. With some simple fixes, you can reduce your loading time by even 50-80%:


* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a small commission. No worries though, you’ll still pay the standard amount so there’s no additional cost on your part.

Karol K
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