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WordPress Theme Shop Directory 2019 – Who’s Leading the WordPress Theme Market Right Now, 100 Theme Shops Analyzed

TL;DR: What you’re about to read is our list of 80 93 100 WordPress theme shops currently in the market, and their rank relative to one another. In other words, you can see who’s on top of the game, who’s growing, who’s declining. The WordPress theme shop directory 2019 edition.

This is embarrassing, but I still remember the talks we used to have back in the day (circa 2009-10) when I was part of a design/dev company. We were brainstorming different ideas, and one of them was to transition to building WordPress themes exclusively. I was the one to veto … saying that the market probably isn’t big enough to make it profitable long term.

Yep, that was me.

Anyway, here we are, some years later. WordPress now powers more than 43% of the entire web, and the theme business is booming…

…or is it?

As you can see in the TL;DR note, this is about all the theme shops in the market currently, and the differences in their (estimated) performances.

Where the WordPress theme shop directory data comes from

We have decided to use Alexa when estimating the theme shops’ current condition. After all, it’s the only historical data we have, and the only thing that allows us to present any sort of continuity.

Things to keep in mind:

  • Alexa rank is based on traffic estimates, coming from people who have the Alexa toolbar installed on their browsers. The data is collected over a rolling three-month period.
  • How to read Alexa scores? For example, if a site has the rank of 5000, it means that according to Alexa, it’s the 5000th most visited website on the entire web (quite accurately, Google is #1, followed by YouTube and Facebook).

The main thing to realize here is that Alexa is a relative metric. This means that a site’s rank is not only impacted by the site’s own performance, but also by the performance of the web as a whole.

For example, even if your site has maintained steady traffic, or even if your traffic has grown over a given period of time, you can still see yourself registering a drop in Alexa rank.

Why? Other sites around you might have grown at a more rapid rate, causing you to lose your previous spot. Even worse, those fluctuations don’t even need to involve your niche. The whole web is the playground here.

So in the end, in our list/directory, we’ve decided to focus on the relative positions of the theme shops compared to one another.

We’re doing this instead of looking into the raw Alexa numbers and wondering why one shop got a specific Alexa increase while the other didn’t.


The 2019 WordPress theme shop directory

Here’s the table. Some commentary below.

(You can sort the table by clicking on the headers.)

Theme Store2019 Position (Alexa)2017 Position (Alexa)Growth
ElegantThemes01 (4229)01 (2946)0
ThemeIsle02 (11725)06 (15001)4
Theme Fusion03 (12245)02 (9348)-1
aThemes04 (12873)03 (12981)-1
Theme Grill05 (19222)07 (20953)2
Muffin group06 (20800)05 (13975)-1
Astra07 (26017)97 (300000)90
tagDiv08 (26754)09 (21695)1
Kriesi.at09 (27557)04 (13339)-5
OceanWP10 (29247)76 (180000)66
MyThemeShop11 (31310)10 (23758)-1
Qode Interactive12 (32349)13 (35000)1
Artbees13 (34589)23 (47754)10
AccessPress Themes14 (36003)16 (36841)2
Themify15 (36690)15 (34640)0
Themeco16 (36810)08 (21196)-8
StudioPress17 (37047)12 (27003)-5
GoodLayers18 (45032)17 (39805)-1
Theme Junkie19 (48549)38 (77988)19
CSS Igniter20 (51984)40 (79210)20
SKT Themes21 (53231)39 (78811)18
Press Customizr22 (53416)21 (46736)-1
Templatic23 (54722)28 (58912)5
Themeum24 (57963)31 (60524)7
CMSMasters25 (60193)24 (48576)-1
Ink Themes26 (61560)22 (47414)-4
Compete Themes27 (65331)48 (99480)21
Theme Freesia28 (66820)69 (136406)41
ThemeNectar29 (67046)34 (73451)5
MH Themes30 (68390)29 (59283)-1
AppThemes31 (68881)41 (82672)10
Yoo Theme32 (69044)19 (40412)-13
WPZOOM33 (71209)37 (76960)4
Dessign34 (71375)65 (126661)31
Catch Themes35 (77479)43 (87461)8
PixelGrade36 (78136)35 (75701)-1
AIT-Themes37 (80606)153 (1318374)116
ThemeFuse38 (81731)32 (67242)-6
FameThemes39 (82521)36 (76929)-3
Engine Themes40 (82992)33 (73071)-7
TieLabs41 (84579)27 (55651)-14
PremiumPress42 (86089)54 (112816)12
QuanticaLabs43 (89683)45 (94462)2
RocketTheme44 (92160)25 (50269)-19
GavickPro45 (94207)26 (54033)-19
ProteusThemes46 (95509)42 (82820)-4
ThemeZee47 (97867)44 (90189)-3
Astoundify48 (99255)30 (59627)-18
Mystery Themes49 (100830)81 (185084)32
Cyber Chimps50 (110736)53 (112670)3
PremiumCoding51 (110811)61 (120602)10
Hogash Studio52 (111941)51 (112274)-1
8 Degree Themes53 (116002)59 (118110)6
HeroThemes54 (124673)95 (232938)41
ThemeTrust55 (127261)74 (158202)19
Kadence Themes56 (134030)55 (113709)-1
ExtendThemes57 (135433)144 (664824)87
CPO Themes58 (138981)46 (94631)-12
Themes4WP59 (140008)56 (114589)-3
Graph Paper Press60 (140044)58 (115706)-2
Web-Dorado61 (141153)20 (44343)-41
Restored 316 Design62 (152735)79 (169121)17
United Themes63 (153404)57 (115537)-6
Blu Chic64 (157212)88 (217050)24
Visualmodo65 (157261)80 (173277)15
TeslaThemes66 (161258)49 (100086)-17
Theme Horse67 (164774)106 (288550)39
Webriti68 (174817)68 (135872)0
MageeWP69 (175335)52 (112285)-17
Modern Themes70 (178057)66 (131078)-4
DIY Themes71 (189056)73 (150506)2
Nimbus Themes72 (190077)64 (125438)-8
RT-Themes73 (191234)63 (124283)-10
ThemeInWP74 (191744)119 (365291)45
Church Themes75 (192521)98 (238687)23
The Theme Foundry76 (198570)50 (106868)-26
Think Up Themes77 (201815)87 (213601)10
Progression Studios78 (202668)105 (285897)27
Cryout Creations80 (214218)71 (145720)-9
WPlook81 (219260)78 (165290)-3
GretaThemes82 (222109)129 (457940)47
SM Themes83 (225714)67 (131468)-16
Elmastudio84 (226012)62 (121779)-22
ThemezHut85 (235578)75 (159847)-10
HashThemes86 (236034)82 (188806)-4
Bavotsan87 (238398)76 (161342)-11
LyraThemes88 (244003)91 (224682)3
Dream-Theme89 (247813)86 (210866)-3
Organic Themes90 (249279)92 (224877)2
Obox Themes91 (274888)77 (163534)-14
eVision Themes92 (288007)96 (234054)4
Anariel Design93 (289651)94 (230505)1
Solostream94 (293460)101 (252531)7
D5 Creation95 (294589)90 (222153)-5
Magazine396 (297427)83 (189673)-13
Kaira Themes97 (307749)104 (281843)7
Swift Ideas98 (313932)72 (149588)-26
Theme4Press99 (314027)122 (376080)23
Angie Makes100 (321848)89 (218366)-11

Honorable mentions:

  • WPMU Dev – they used to be the no.1 WordPress theme store on our list back in 2014. Looking at this year’s numbers, they would still be up there at no.6 (Alexa of 17,981). However, they no longer sell themes directly, or at least don’t advertise themselves as a theme store, so that’s why they’re not featured.
  • WooThemes / WooCommerce – with the Alexa score of 5,273, they’d be no.2 on the list. However, since Alexa works only for domains, and we can’t measure just the themes section individually, we cannot guess(timate) Woo’s real rank on the themes’ landscape. It’s reasonable to assume that the popularity of the domain these days is mostly due to WooCommerce.
  • Colorlib – undoubtedly the biggest WordPress-themes-related blog out there. While they offer some themes of their own, it’s hard to tell how much of their Alexa score comes from those.

Our conclusions

First off, according to the newest data, 48 WordPress theme shops have improved their positions compared to the 2017 data, while 49 dropped in the rankings.

The most significant improvement is that of AIT-Themes. Compared to 2017, they’ve grown by 116 spots. Next, we have Astra growing by 90.

On the other end of the spectrum, we have Web-Dorado dropping by 41 spots.

Next, we have to admit that we didn’t put theme markets on this list, and instead just focused on individual companies.

That being said, if ThemeForest had been on the list, it would have secured no.1!

But even though ThemeForest is absent, its impact is still very much visible. Many of the shops featured in the top 10-15 distribute their themes predominantly via ThemeForest.

The most known players:

Lastly, more than a couple of the top 10 WordPress theme stores have devoted to blogging and posting a lot of content … scratch that, a lot of great content. They are investing heavily in content marketing, which has to contribute to SEO and the stores’ popularity overall.

What do you think of the current state of the WordPress theme market and the companies in it? Do you think that WordPress will continue to grow … perhaps even above the 40 percent mark in web market share?

Don’t forget to join our crash course on speeding up your WordPress site. With some simple fixes, you can reduce your loading time by even 50-80%:


* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a small fee. No worries though, you’ll still pay the standard amount so there’s no cost on your part.

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