WordPress Theme Shop Directory 2017 – Who’s Leading the WordPress Theme Market Right Now, 110+ Theme Shops Analyzed

TL;DR: What you’re about to read is our list of 99 103 106 110 WordPress theme shops currently on the market, and their rank relative to one another. In other words, you can see who’s on top of the game, who’s growing, who’s declining. The WordPress theme shop directory 2017 edition.

This is embarrassing, but I still remember the talks we used to have back in the day (circa 2009-10) when I was part of a design/dev company. We were brainstorming different ideas, and one of them was to transition to building WordPress themes exclusively. I was the one to veto … saying that the market probably isn’t big enough to make it profitable long term.

Yep, that was me.

Anyway, here we are, some years later. WordPress now powers more than 26 percent of the entire web, and the theme business is booming…

…or is it?

As you can see in the TL;DR note, this is about all the theme shops on the market currently, and the differences in their (estimated) performances.

A while ago, we stumbled upon a really cool post over at WPTheming, which inspired us to create this very resource here. Actually, it’s a continuation of WPTheming’s original list. In it, Devin shared how the theme market was growing, and how every single shop in the top 25 was doing better than last year. Devin used Alexa data for his list.

WordPress Theme Shop Directory 2017
The funny thing, however, is that the data for 2017 indicates that only three WordPress theme shops have improved their Alexa position compared to 2016. Just three out of more than a hundred!

Does this mean that WordPress is losing popularity? Is the theme market actually not doing all that well?

This is what we’re looking into today. But first, what’s Alexa data anyway?

Where the WordPress theme shop directory data comes from

Just like Devin a couple of years ago, we too have decided to use Alexa when estimating the theme shops’ current condition. After all, it’s the only historical data we have, and the only thing that allows us to present any sort of continuity.

Things to keep in mind:

  • Alexa rank is based on traffic estimates, coming from people who have the Alexa toolbar installed on their browsers. The data is collected over a rolling three-month period.
  • How to read Alexa scores? For example, if a site has the rank of 5000, it means that according to Alexa, it’s the 5000th most visited website on the entire web (quite accurately, Google is #1, followed by YouTube and Facebook).

Therefore, since Alexa ranks are dropping all throughout the WordPress space (you can read a really good post on this issue here), does this mean a general decline?

The main thing to realize here is that Alexa is a relative metric. This means that a site’s rank is not only impacted by the site’s own performance, but also by the performance of the web as a whole.

For example, even if your site has maintained steady traffic, or even if your traffic has grown over a given period of time, you can still see yourself registering a drop in Alexa rank.

Why? Other sites around you might have grown at a much rapid rate, causing you to lose your previous spot. Even worse, those fluctuations don’t even need to involve your niche. The whole web is the playground here.

So in the end, in our list/directory, we’ve decided to focus on the relative positions of the theme shops compared to one another.

We’re doing this instead of looking into the raw Alexa numbers and wondering why one shop got a specific Alexa increase while the other didn’t.

The 2017 WordPress theme shop directory

Here’s the table. Some commentary below.

(You can sort the table by clicking on the headers.)

Theme Store2017 Position (Alexa)2016 Position (Alexa)Growth
ElegantThemes01 (2946)01 (2933)0
WooThemes02 (4325)03 (4509)1
WPMU Dev03 (5812)02 (4360)-1
Theme Fusion04 (9348)04 (7525)0
aThemes05 (12981)09 (11856)4
Kriesi.at06 (13339)06 (9400)0
Muffin group07 (13975)05 (8206)-2
ThemeIsle08 (15001)07 (9880)-1
Theme Grill09 (20953)11 (12401)2
Themeco10 (21196)12 (12608)2
tagDiv11 (21695)18 (17350)7
MyThemeShop12 (23758)08 (11571)-4
StudioPress13 (27003)10 (12115)-3
Yi Themes14 (29155)14 (13918)0
KeenThemes15 (31488)22 (18528)7
Themify16 (34640)16 (16310)0
WPExplorer17 (36536)13 (13488)-4
AccessPress Themes18 (36841)20 (17999)2
GoodLayers19 (39805)26 (21296)7
iThemes20 (39912)24 (20327)4
Yoo Theme21 (40412)15 (14191)-6
Web-Dorado22 (44343)23 (19865)1
Ink Themes23 (47414)17 (17296)-6
Artbees24 (47754)32 (23987)8
CMSMasters25 (48576)41 (31634)16
RocketTheme26 (50269)19 (17534)-7
TieLabs27 (55651)21 (18298)-6
Templatic28 (58912)31 (23388)3
MH Themes29 (59283)36 (28646)7
Astoundify30 (59627)42 (33825)12
Themeum31 (60524)28 (21533)-3
ThemeFuse32 (67242)33 (25108)1
Engine Themes33 (73071)25 (20878)-8
ThemeNectar34 (73451)54 (48629)20
PixelGrade35 (75701)35 (28235)0
WPZOOM36 (76960)34 (27108)-2
Theme Junkie37 (77988)27 (21415)-10
SKT Themes38 (78811)60 (54757)22
CSS Igniter39 (79210)37 (30257)-2
AppThemes40 (82672)29 (21835)-11
ProteusThemes41 (82820)47 (41423)6
Catch Themes42 (87461)66 (64961)24
QuanticaLabs43 (94462)43 (35403)0
CPO Themes44 (94631)81 (100375)37
ThemeXpert45 (95292)51 (46221)6
TeslaThemes46 (100086)38 (31140)-8
The Theme Foundry47 (106868)61 (55290)14
Hogash Studio48 (112274)82 (107691)34
MageeWP49 (112285)55 (50873)6
Cyber Chimps50 (112670)52 (46260)2
PremiumPress51 (112816)39 (31292)-12
United Themes52 (115537)58 (52974)6
Graph Paper Press53 (115706)56 (51103)3
8 Degree Themes54 (118110)91 (138259)37
Crunch Press55 (119412)44 (36687)-11
Elmastudio56 (121779)62 (58942)6
RT-Themes57 (124283)70 (70497)13
Nimbus Themes58 (125438)30 (23313)-28
Dessign59 (126661)49 (45721)-10
SM Themes60 (131468)53 (47403)-7
Webriti61 (135872)75 (80118)14
Theme Furnace62 (142248)57 (52385)-5
Swift Ideas63 (149588)48 (44632)-15
DIY Themes64 (150506)40 (31470)-24
ThemeTrust65 (158202)71 (72437)6
Bavotsan66 (161342)46 (37874)-20
Obox Themes67 (163534)72 (76663)5
WPlook68 (165290)67 (66423)-1
Magazine369 (189673)45 (37726)-24
Dream-Theme70 (210866)63 (59801)-7
Think Up Themes71 (213601)88 (125408)17
Blu Chic72 (217050)94 (142679)22
Organic Themes73 (224877)73 (78166)0
GT3themes.com74 (225286)59 (53350)-15
Anariel Design75 (230505)105 (184670)30
HeroThemes76 (232938)90 (131279)14
Quema Labs77 (236189)84 (111848)7
Parallelus78 (244713)80 (95946)2
SiteMile79 (247705)69 (69762)-10
Solostream80 (252531)78 (90816)-2
PageLines81 (269279)74 (78875)-7
Progression Studios82 (285897)85 (116232)3
Theme Horse83 (288550)86 (118857)3
Themes Kingdom84 (295874)68 (68811)-16
Headway Themes85 (298076)77 (83522)-8
SlocumThemes86 (316691)95 (149035)9
Pexeto87 (333549)87 (122781)0
Code Stag88 (335449)101 (159173)13
ThemeZilla89 (338439)76 (81620)-13
ThemeHybrid90 (340034)83 (110941)-7
ThemeBeans91 (354070)103 (166872)12
Template Express92 (358021)96 (150294)4
Gabfire Themes93 (370277)79 (92458)-14
Theme4Press94 (376080)92 (139582)-2
RichWP95 (398738)102 (165903)7
Press7596 (398813)93 (139672)-3
MarketPress97 (452678)97 (153843)0
Simple Themes98 (460742)98 (157282)0
WPShower99 (465392)108 (199519)9
VPThemes100 (477326)109 (200859)9
DreamThemeDesign101 (477802)104 (179198)3
Photocrati102 (477927)100 (157902)-2
Styled Themes103 (493063)107 (185610)4
ThemeShift104 (557745)106 (185195)2
Theme in Progress105 (646235)110 (218431)5
Get Bowtied106 (681893)65 (63440)-41
Contempo107 (805082)99 (157560)-8
ColorLabs108 (875190)64 (60079)-44
AIT-Themes109 (1318374)50 (45911)-59
ThemeLab110 (6353147)89 (128074)-21

Honorable mention:


Our conclusions

First off, we have to admit that we didn’t put theme markets on this list, and instead just focused on individual companies.

That being said, if ThemeForest had been on the list, it would have secured #1.

But even though ThemeForest is absent, its impact is still very much visible. Many of the shops featured in the top 10-12, for example, distribute their themes predominantly via ThemeForest.

The most known players:

The top 3 hasn’t changed since 2014. The market is still led by ElegantThemes, WPMU Dev and WooThemes. Elegant Themes did secure the top spot, though.

Both Elegant Themes and WPMU Dev have devoted to blogging and posting a lot of content … scratch that, a lot of great content. They are investing heavily in content marketing, which has to contribute to SEO and the stores’ popularity overall.

WooThemes’ blog is geared more towards developers, and focuses on different things you can do with Woo’s products … mainly WooCommerce, which is very understandable.

Of course, the quality of the products that these three companies offer is by far the most important factor contributing to their success. Having flagship creations such as Divi, Upfront and WooCommerce in your portfolio, you can’t really go wrong.

Lastly, we’re very proud to see what happens when you sort the table above by the “growth” column. 🙂

This also gives me an opportunity to thank you for being there for us! Thanks for supporting CodeinWP and ThemeIsle! It’s because of you that we’ve come so far!

What do you think of the current state of the WordPress theme market and the companies in it? Do you think that WordPress will continue to grow … perhaps even above the 30 percent mark in web market share?


Karol K

Creates content, manages CodeinWP's team of writers and makes sure that every piece of content you see on this blog looks great! / Author of "WordPress Complete" / Professional yerba mate drinker / @carlosinho
  • Numbers are always interesting! Thanks for this 🙂

  • Fouad Badawy

    The list is missing tielabs.com 18.298, known for Sahifa theme 20k sales on Themeforest

    • Karol K.

      Thanks, added! 🙂

  • Karol K.

    Thanks for pointing out. Added! 🙂

  • Themecloud.io

    Anariel Design also 🙂 184.000

    Interesting article. Thanks 🙂

    • Karol K.

      Thanks! Added.

  • Amazing list, you guys put lots of time on this.
    I do see few missing
    themeum.com – Alexa 21,533
    themexpert.com – Alexa 46,211

    • Karol K.

      Thanks! I added those two. 🙂

  • List misses out on SKT Themes. Alexa: 58260

    • Karol K.

      Added. Thanks.

  • You skipped us 🙂
    CrunchPress Alexa 36110

    • Karol K.

      Added as well. Thanks! 🙂

  • Andrew

    OMG….I better get my butt in gear because I don’t see my Shaped Pixels on the list, lol. Especially at the moment I’m at 298240 Get the COFFEE!

  • Karol K.

    Thanks. Added! 🙂