I will split this by speakers and interesting things that they said (from my point of view ), you can find more things on twitter using : #wceu
Speaker : Vitaly Friedman ( @smashingmag ) – Editor Smashing Magazine
Presentation : Behind the Scenes at Smashing Magazine
– You don’t need legal mumbo-jumbo
– You don’t need deadlines
– You don’t need many articles
– You don’t need investors
– You don’t need to compromise
– Since switching from list articles to editorials, Smashing Magazine gets less traffic but higher quality traffic .
– Quality content is expensive – each article costs around $850, and per month it’s about $17,000 just on content.
Speaker : Ptah Dunbar ( @ptahdunbar) – @WordPress, @BuddyPress, & @bbPress core contributor
Presentation : Unit Testing like a Pirate
– WP Skeleton Plugin by @ptahdunbar Useful starting place for Unit Testing your WordPress plugins
Speaker : Andrey “Rarst” Savchenko ( @Rarst ) – Community moderator at WordPress Stack Exchange
Presentation : Better Site Stacks with Composer
– Download Composer : https://getcomposer.org/Composer-Setup.exe
– If you are WordPress developer, you are PHP developer.
Speaker : Sara Rosso ( @rosso ) – VIP Global Services Manager at Automattic
Presentation : Why Big Brands Love WordPress
– WordPress now powers more than 18% of the top 10 million sites in the world
– Q : Why Big Brands love WordPress ?
– A : It’s easy to use
– A : It’s beautiful
– A : It scales
– A : You own your data
– A : You can launch quickly
– A : It integrates and plays well with other services
– A : It goes mobile and responsive
– A : You can iterate quickly with a small development team
Speaker : Tammie Lister (@karmatosed) – Theme designer and developer
Presentation : The Life of a Theme
- Moodboard : http://dropmark.com/ , http://flyingmeat.com/acorn/
- Styleguide : https://github.com/bjankord/Style-Guide-Boilerplate
- Wireframes : http://balsamiq.com/
- Build : http://underscores.me/
- Filter : http://codex.wordpress.org/WordPress_Coding_Standards , http://codex.wordpress.org/Theme_Development_Checklist , http://codex.wordpress.org/Theme_Review
- Testing : http://www.browserstack.com/
Speaker : Kim Gjerstad ( @kgjerstad ) – Project & Product Manager @MailPoet
Presentation : Is the Freemium Model Right for Your Plugin?
– Start a simple plugin at a high price and build towards it being valuable.
– Support is crucial in getting feedback.
– Upgrade regularly, helps increase downloads.
Speaker : David Coveney ( @davecoveney ) – CEO of interconnectit.com
Presentation : Unlocking Enterprise with WordPress
– Fear 1 : WordPress doesn’t scale well ( CDN + Page Cache + Persistent Object Cache = Scale! )
– Fear 2 : WP’s user management is weak ( For most use cases, it’s pretty decent )
– Fear 3 : WP has poor workflow handling ( So you haven’t heard of Edit Flow? )
– Fear 4 : VIP is expensive ( And enterprise also likes control )
– Fear 5 : WP needs constant upgrades ( The reality is that upgrades are frequent, not needs )
– Fear 6 : WP has no auditing tools. ( It does now .. )
Speakers : Kirsten Schelper, Elisabeth Hölzl
Presentation : Developing WordPress Themes with Git
Roundup GitHub workflow
• Choose a project on GitHub and fork it
• Install Git on your local machine
• Clone the project to your local machine
• Do some work
• Connect your local project to the original project on
GitHub (step 3)
• Fetch updates from the original project (step 4)
Speakers : Remkus de Vries, Tom Willmot, Simon Dickson, Arnstein Larsen, Noel Tock
Presentation : Running a European WordPress Development Agency
– Simon Dickson says WordPress pros need to shout about their ability . He has never posted a job application. If it was it would ask for a wordpress.org profile and a twitter handle.
– Tom Wilmot said there are so many benefits as an agency if you are part of the WordPress Community .
– How to apply a job in WordPress agency: “send us links to your http://wordpress.org community profile and twitter”
Speaker : Vladimir Prelovac ( @vprelovac ) – Entrepreneur, founder at @ManageWP and @ChurnBee
Presentation : From plugin developer to running a successful WordPress business: A ManageWP Case Study
– Use your free plugins to promote your paid plugins
– 50% of our traffic comes from the blog. It’s a sin not to blog (particularly if you run on WordPress).
– Get user feedback however and whenever you can
– Send small gifts like t-shirts
– No matter what, customer should always know you are on their side. It is much cheaper to try and retain existing than acquire new customer
Speakers : Marko Heijnen, Mike Schroder
Presentation : Perfect Your Images Using WordPress
Speaker : Frederick Townes ( @w3edge ) – Founder @w3edge
Presentation : Business Optimization
– “slowing down is the same as stoping” do not lose momentum
Speaker : Brad Williams ( @williamsba ) – co-founder of WebDevStudios.com
Presentation : Writing Secure WordPress Code
– The Golden Rude of Code is to Trust No One.
– Consider all data invalid unless it can be proven valid.
– For security advice check the date as it may be out of data.
At the end, I want to say thanks to the WordCamp Europe organisers and sponsors , I also want to mention that a part of the key takeaways were inspired from : http://www.rhyswynne.co.uk/wordcamp-europe-2013-a-welshmans-thoughts/ .