So you’re looking for a way to build a website, but you don’t want to pay a lot of money for it, nor do you want to spend days trapped in some source code doing it all by yourself, right?

Well, this is what probably got you interested in some of the website builder tools available online.

I’m talking about website builders such as Wix (« our winner, if you don’t have time to read the whole thing), Squarespace, Virb, Jimdo, and Weebly, just to name a few, but there are more alternatives out there.

So which is best and which will give you the most awesome results in relation to the money or time investment required? Let’s find out.

In this side-by-side review comparison, we’ll focus on things like: available site designs, features, price, overall pros and cons, preferred user group (target audience), and ease of use. In the end, it’s your “all you need to know” cheat sheet to find out who’s the winner of the Wix vs Squarespace vs Virb vs Weebly vs Jimdo vs WordPress theme builders fight.


 UPDATE (March 2016). The short version , if you’re in a hurry and just want to get a basic overview:

$10.00 free 
EASE OF USE10 / 1010 / 109 / 106 / 1010 / 10
OVERALL SCORE 10 / 10  10 / 10 9 / 107 / 108 / 10




Based on the plan: free, $4.08, $9.25, $12.42, $16.17, $24.90 (per month). Wix presents the price tags in your local currency.

  • More than 500 site designs available in over 70 categories.
  • Mobile-friendly and responsive designs – with a separate mobile editor.
  • Drag-and-drop website builder.
  • Free site hosting.
  • Custom fonts integrated.
  • WYSIWYG site content editor.
  • Advanced image editor.
  • Easy-to-add blog module.
  • Social media integrated.
  • 24/7 support.
  • Possibility to use your own domain name.
  • Access to Wix’s App Market where you can extend your site’s functionality with things such as email subscribers integration, Shopify, live chat, testimonials, and many more.
  • One of the few solutions marketed openly to web designers working on client projects. The site building process is optimized to give you full design control over the output of the site.
  • Easy to make your site look awesome on mobile due to the custom mobile site editor.
  • The designs are responsive and built with HTML5.
  • The drag-and-drop site builder is easy to use and you can see the effect of your work immediately.
  • There are new designs constantly being added, and you can easily see what’s new through the filter feature in the designs directory (you can also filter by most popular).
  • This will sound strange, but perhaps there’s just too many designs to choose from. The sheer volume of what’s available can be a bit overwhelming when you fire up Wix for the first time. It would probably be more user-friendly to get rid of the old stuff every once in a while. (UPDATE. The current version of the Wix library seems to be a lot better organized, so the top and modern themes can be found near the top of the list.)
Users and business owners who want to handle all of the work themselves and need a tool that would enable them to do so – from start to finish, and relying on the pre-made designs to choose from. In other words, if you just want a solution where you can jump in, choose the design you like, put in your information and be done with it in a matter of minutes, Wix is the alternative for you. Also, Wix is optimized for pro web designers working on client projects. This is great news if your business is based on creating a steady number of sites with similar features for a larger number of clients.
Right after you sign up, Wix will ask you about the site category you want to create. There’s not too many of them, just so you can make a selection easily enough and don’t get hung up on picking from similarly sounding things. This ease of use follows through on the rest of Wix’s interface. When you select a design you like, you can adjust it in their custom builder app, and you get video-tutorial guidance as you go along.

Overall, I was able to jump right in and use Wix without going to the docs. Everything is intuitive and easily accessible. Wix vs. everything else looks quite good at this point.




Based on the plan: $5.00, $8.00, $18.00, $26.00, $70.00 (per month).

  • Modern design templates, purpose built by their own design team.
  • Install multiple templates on a single site.
  • Style editor with easily customizable settings.
  • Adjust the styling of your sites with fonts, colors, and page configurations.
  • Built-in mobile compatibility with every design.
  • Customizable content layouts.
  • Possibility to add your own custom CSS.
  • CDN included for images.
  • Built-in image editor via Aviary.
  • Social media supported.
  • WYSIWYG editing.
  • Possibility to use your own domain name.
  • Blogging module.
  • E-commerce components.
  • An incredibly impressive set of features. Squarespace is probably the most feature-rich solution on this list.
  • The designs are very modern, and beautiful in their simplicity.
  • The only site builder to advertise during the Super Bowl.
  • The majority of the designs offered at Squarespace are based on good visuals and attractive imagery. This can be a huge advantage if you have just the right image at your disposal, but it can also backfire in the hands of a less design-conscious person. In other words, to build a good looking site with Squarespace, you need images of a very high quality.
Squarespace is your tool for design-conscious users and businesses that desire a modern presence on the web. The range of features that Squarespace offers also makes it a great alternative for advanced users and site owners.
Squarespace is really easy to use even for the beginner user. Their site builder interface guides you by the hand through every step of the process. You start by selecting your site’s purpose (such as “business”), name, your location (for brick-and-mortar businesses), and then you get access to their intuitive site builder app. When styling and adjusting your site, you get to see the results right away.

Overall, you don’t need any previous site-building experience in order to be able to use Squarespace. Everything is as user-friendly as it should be. Squarespace compares well vs. WordPress, Wix, and other solutions on this list.




Based on the plan: free, $5.00, $8.00, $18.00, $26.00, $70.00 (per month).

  • E-commerce integration.
  • Powerful site creator.
  • More than 100 professional website designs.
  • iPhone & Android apps, so you can work with your site on the go.
  • High-quality galleries, slideshows, filters, and other adjustment possibilities.
  • Integrated blogging module.
  • Social media integration.
  • Full site search.
  • Cloud hosting.
  • Possibility to use your own domain name.
  • Built-in site analytics.
  • Great drag-and-drop site building feature. It’s easy to use and highly intuitive.
  • Weebly lets you create sites directly as subdomains under This allows you to secure some good looking web addresses.
  • You can only create up to five pages on the free plan, and up to ten on the Starter Plan. This may not be a problem for a small business site, but you won’t be able to do much with your new site in terms of content.
Weebly was made to help users build simple sites for various purposes, like sharing a resume online or a portfolio. This mission is still visible in Weebly’s current structure, features, and the way the site interacts with the user (who might not be very web-savvy – Weebly is a great alternative for those users).
Weebly makes the setup process easy on you by asking about the purpose of your site right away (is it a blog, a store, or simply a website). Then you get to choose the theme and its color version, and your new site’s web address right away. At that point, you get redirected to the builder tool. It’s based on a very intuitive drag-and-drop interface, and it literally takes no effort to find your way around it, plus there are tooltip messages to guide you.

Overall, getting your site created and launched to the public takes only a couple of steps and minutes. If you’d want to speed-run through it, I guess it can be done in less than 60 seconds. Weebly looks very good in that department vs. Squarespace and other solutions on the list.




$10 per month.

  • Big collection of site designs.
  • CSS and HTML access for advanced users.
  • Possibility to use your own domain name.
  • SEO-friendly.
  • Built-in mobile styling.
  • Unlimited disk space and bandwidth.
  • Social media integration.
  • Custom page types for galleries, store, about page, contact page, and more.
  • Integrated blogging module.
  • Cloud hosting and CDN support.
  • Clear pricing, just $10 a month and you get access to everything.
  • Virb lets you create sites directly as subdomains under
  • The designs are diverse and they certainly don’t all look the same.
  • If I’m not missing anything, there’s no drag-and-drop builder support.
Users with specialized needs like photographers, musicians, restaurants, and etc. A good alternative to the other tools if you enjoy clean designs that are easy to adjust to your brand image.
Your Virb experience starts with a main signup form where you get to input all of your site’s details right up front. This is a somewhat different solution than the other tools on this list, but it’s equally straightforward. After going through the signup, you can select your theme and you get some assistance from the guided tour. Next step is the content of your site, and finally, you get to tweak the settings and launch the site to the world.

The only problem here is that the resulting site looks not much like the design you’ve chosen. I did two tests here with different designs and I couldn’t make it look like the thumbnail advertised easily enough (compared to the other tools on this list … vs. Wix or Squarespace, for exmaple).




Based on the plan: free, $7.50, $20.00 (per month).

  • Modern design templates, covering a lot of niches.
  • Possibility to use your own domain name.
  • E-commerce components.
  • Customizable themes.
  • SEO-friendly.
  • Mobile responsive.
  • Mobile apps available.
  • HTML5 compatible.
  • Drag-and-drop content editing.
  • Blog module.
  • Google Maps integration.
  • Contact forms.
  • Possibility to add custom code.
  • External widgets and apps.
  • Easy setup. Helps you out by asking about the purpose of your website.
  • Pre-defined settings for standard websites, e-commerce stores, and blogs.
  • Really user-friendly interface.
  • Allows you to launch a new site in minutes (tested).
  • Any usable SEO features and settings available only for the paid versions.
  • Only up to 5 products in your store on the free version.
Jimdo looks like a really good solution for people who want to launch a website fast, and would prefer for their website platform to suggest the best possible settings for them (so they don’t have to be confused figuring things out on their own).
Jimdo is really geared at making the website building process ultra fast. All it takes is to sign up, go through a basic configuration, and your site is online and well. Everything works with drag-and-drop, and you can see what the website will look like in its final form in real time (no need to deal with complicated admin panels).

Overall, Jimdo is really effective at giving you a functional, entry-level website fast. That being said, the free plan has its limitations (mostly in terms of SEO and e-commerce).


WordPress theme builders

Let’s end this comparison by looking at the obvious solution (at least for us, here at Codeinwp).

Why not simply use WordPress and some of the drag-and-drop builders available for the platform, right?

Well, it may be a great solution, but only if you’re fairly familiar with how site building is done with WordPress and know your way around basic admin and management tasks.

In that case, feel free to check our other post that speaks about drag-and-drop theme builders for WordPress specifically. You’re more than likely to find a solution there.

In other cases, either Wix vs. Squarespace vs. Virb vs. Weebly vs. Jimdo is probably a better alternative for you.

The winner?

My original idea was to list a couple of scenarios here, as for when would you go for a specific tool over the other ones. But in the end, I think I’ll just give it to you straight and name the one tool that has impressed me the most – in terms of ease of use, functionality, price, business applications, and etc.

Right now this tool is  Wix

Initially, I was struggling to pick between Wix vs. Squarespace because both of them deliver a great range of features and are extremely easy to use. However, at the end of the day, Wix is the tool that also offers free accounts, and this is what you won’t get with Squarespace.

$10.00 free 
EASE OF USE10 / 1010 / 109 / 106 / 1010 / 10
OVERALL SCORE 10 / 10  10 / 10 9 / 107 / 108 / 10
But hey, that’s just me. So I’m curious to find out what’s your tool of choice (and why). What do you think?

This post contains affiliate links ...

Karol K

Creates content, manages CodeinWP's team of writers and makes sure that every piece of content you see on this blog looks great! / Author of "WordPress Complete" / Professional yerba mate drinker / @carlosinho
  • Dan Zarzycki

    Awesome to see the humble pie. Even when viewing a post on a website dedicated to WordPress, sometimes it is important to note that WordPress is not the end-all be-all answer for everything. Great post Karol! 😉

    • Thanks, Dan! WordPress indeed is great … but … 🙂

    • right Dan! could have fooled me that this company whose life depends on people using wordpress would post an article like this. goes to show that there is a legitimate need for “ease of use” at “price I can afford”. I found this article very helpful 🙂

      • The company did this post only to earn some money on the affiliate links thy provide when you will go to other providers. The company is sure you will come back to WordPress one day, so they are safe:).

    • cyberstreets

      Yes, Karol is the best, willing to point to other solutions than the one he supports when necessary. I highly prefer WordPress as well — now — I think this article is important for complete newbies. Let folks mess around a it in Wix and figure out their basic business model, products, etc. and THEN, when ready, move to a more professional solution.

      And for folks who just need a portfolio site, don’t have any friends who know WordPress or live in a town with a WordPress Meetup group and who aren’t selling anything? Sure, Wix and Squarespace actually can be better.

  • Something noticable is that most of them would require you to add a monthly recurring fee for “premium” modules.
    This is where wordpress stands out. You can add any additional feature without the need to reach your wallet each time.
    I would also be concern about performance, SEO.

    • Good points, Michael. Thanks for sharing!

    • Terry Ross

      I’ll second that: Weebly $4/mon. to $25/mon. to get a membership button !

  • Kudzanai

    Virb has the same issue as Wix, in terms of ever wanting to move to self hosting or even to any other site. One of the biggest reasons I chose not to use it as my host

  • I have always preferred WordPress because it offers a lot of flexibility. WordPress itself is free. You only need to pay for the hosting. One of the reasons I avoid using site builders is because unless you’re paying them a huge money, you don’t really have much choice of customizations. However, WordPress being an open source CMS, offers a lot of flexibility and there’s a whole community of developers involved.

    • Everyone has their own list of preferences regarding what a website platform should offer. 🙂 Personally, I’m on team WordPress too, but that’s only because I know the platform and have experience with it. For a beginner though, launching a site on Wix or Squarespace is always going to be quicker and easier to do.

      • Mangalore Cafe

        I have yet to see a successful Business on Wix, Or Weebly. I have seen really amateur Websites mostly half built.
        I think that should be the most important criteria to judge these services. Which of these services have been used successfully get the $$$.
        I think Squarespace(or I am not sure if it was Business Catalyst, Which should have been on the list I guess) would win cause I remember seeing some good companies use it successfully.

        • Shayne L. van Vlerken

          I have several very successful businesses on Wix websites. With Wix I can design and open a new income generating business within a couple of days. My latest Wix venture is less than 4 months old but we have collected tens of thousand’s of dollars each month starting within a few days of the site launch. I currently operate 6 very good businesses using Wix websites. all hugely profitable.

          Wix will not make a bad business idea good. It will however let you quickly put into place a well-considered business plan. It allows you to build a full site with dozens of pages in just a few days and it helps you SEO market your site for Google. All my businesses get all their inquiries from the Google and other search engine results. Also from industry directory listings of course.

          I think I would have received similar results from other website builders listed above. Wix and other website builders are just another tool in the toolbox of starting a business.

          Major Pros and Cons of these websites: Fast to build and they can look fantastic. Remember however that they are a template site, so if your looking for a data-driven sophisticated website, these might not be for you (although I have found a 3rd party database that plugs into Wix).

          Just a side note. My best site is made using “Google Sites”. We receive 3-8 requests for quotes every day. But I work on this site (and all my sites) every day. Our prime site now has more than 500 pages and we are 1st, 2nd, 3rd etc. on Google search engines for many of those pages and related keywords.

          I think that is the biggest key to online success is” Work on your site every day. add blogs, news, new pages, keyword tag every image, every video. Don’t leave your site alone as it will daily loose ground in search engines.

          Hope this helps
          Just one Man’s view.

          • Rinzwind

            tens of thousands of dollars each month my ass. what are those sites of yours? and what is your business model? what are your customers paying for? nice story, but very lame details. Your only replies are on this article… saying much

      • I agree Karol. even as a wordpress web designer myself, I do fully understand the need for simplicity. I think for a long time before these type of solutions people wanted them. now they’re here and doing their job quite well. And as a business that runs on people using wordpress, I wouldn’t sell them something that doesn’t fit their business needs, capacity and budget.

  • edgarchauque

    While i appreciate the beauty and the relative ease of use of these sites, i still prefer WordPress. After having been using it for the past four years and more, i do not see myself shifting. Besides, i have built a business of WordPress and that is what i use for all my clients projects. Hail WordPress.

    • I can surely understand where you’re coming from. Once you gain some experience with WP, it’s hard to shift to other platform, and not that you even should. However, for a complete beginner, those tools here can still be a better solution.

      • Alicia St Rose

        If you are a beginner Web Designer/developer it’s best to actually learn to code. Seriously. Grab the site builders in a pinch for a mockup.

        If you are a beginning business owner, hire a developer to build your site. You’ll want someone who has design principles and user experience under their belt so that your site won’t be a trainwreck. If you want to start off as a professional conduct yourself like one and invest properly in your business. That’s what business loans are for! The same folks who want to only spend $100 for a business website that has the potential to invite the entire globe’s foot traffic, won’t think twice about spending a $500 for a decal on their biz vehicle that’s only roaming 20 sq miles around town.

        I’m not sure when a vital piece of business marketing, such as a website, became a DIY project?

        • I would add to your code learning suggestion… to also learn how to solve people’s business problems. I agree, building a bona fide business website is certainly not a DIY problem. I wouldn’t operate on myself if I had a bum kidney. I wouldn’t build a website if my skill set was carpet cleaning. We as web designers primary job should be to solve the client’s problem of getting new customers. That way they can see the value and we wouldn’t have to worry about competing with these cheap solutions. We shouldn’t even mention technology to them until after we’ve sold them on why they should hire us.

          • Alicia St Rose

            I absolutely agree with you! That’s why I tell my clients we are working on a PROJECT together. It INCLUDES a website. But we have a discovery meeting so that we can flesh out mission, goals and scaleability. You wouldn’t believe the number of folks who don’t even have a mission statement for their business. If you don’t know what value you provide, how can I serve you the proper website! It’s their ROI and site visitors that is my main priority. That is the bottom line and the argument I give when they want something whacked on their site because it’s cute or something!

          • Right! “can we move this 5px to the left and change it two shades lighter?” ummm…. will it convert better and drive sales? So awesome Alicia. You got it! I have been until recently selling commodity services for commodity prices. No longer! I’m stepping up my game, selling valuable services because I’m an expert and can help clients solve their problems. Roarrrr! I appreciate the dialog here among peers. Do you have a website I could check out?

          • sunshine G

            awesome @disqus_mMnZ2SHksW:disqus

  • WordPress has no comparison. It’s just better in all levels. Now with WordPress and Divi we can take over the world.

    • On “all levels”? Hardly. 🙂

      It’s still quicker to build a site on either of the platforms here.

      • Mangalore Cafe

        I was just reading all the comments and you seem to be “hung up” on building sites quicker. In that way I think even Godaddy horrible Website builder is the quickest.
        Its not the speed in which we launch website but what returns it gives us. Don’t you think? Its the design the usability, the lead generation/conversion abilities, SEO friendly.
        Like I said in an earlier comment. I have yet to see a Wix or weebly website which did not have a page missing or if it was complete it was so obviously they were using a free builder(even if they had the copyright removed, Wappalyzer detects both, everytime I have look up to the wappalyzer to check if this is a wix or a weebly I have been right) The end result of squarespaces is on the mark most of the times.
        Wordpress is well depends on the user but I personally have observed some really well designed websites made on wordpress. you can’t even tell until you look at your wappalyzer bar.
        BTW I am no wordpress fanboy. For me its a nightmare. If you have to customize a template or some features it either search for a plugin(which does not always do exactly that) or you have to do some coding. I am a joomla boy ;-). I can easily customize any template…Well I do templates from a scratch in Joomla so maybe thats why.
        But on wordpress the menu is the most harrowing. You compare widgets with the modules of joomla and clearly the winner is joomla

        • I disagree Mangalore, it’s the market driving the need. Karol, like you and me are developers., we can bend wordpress/joomla/drupal to our will, because we can! most people want to post pretty pictures of their art, showcase their music or sell a few items without breaking the bank at first. market need is all it is. i wouldn’t sell a client a wordpress site, if it wasn’t for them.

          • Mangalore Cafe

            I agree with you Its the market. But I was speaking about the actual problems and limitations. What a website should really focus on. All what I said is true its a different story if a client is more interested in having his favorite song playing on their website LOL.

          • these website builders are more limited than what you and I can do with our favorite platforms. for sure, hands down.

        • Alicia St Rose

          Mangalore, I build custom WordPress themes for my clients using Underscores starter theme. Basically, from scratch. I never customize a template, because, yes as you’ve pointed out, it is a nightmare! If you can code then WordPress is like putty in your hands. As long as you’ve got some basic PHP, Javascript and more substantial CSS and HTML knowledge you can build anything. And avoid most plugins! I have yet to find a limitation to WordPress. My clients tell me what they need and I am confident I can fulfill those needs. If you are customizing a theme, you will be limited in what you can do and you will get highly frustrated. Granted, the custom work cost more. But that’s the cost of looking professional.

          The unfortunate thing about WordPress is that most folks think it entails tweaking themes. They have no idea that you can even make iOS apps with it. If you have an interest in WordPress, I highly recommend attending a WordCamp if one pops up near you. Your mind will be blown!

          • Mangalore Cafe

            I did not say that, Ofcourse if you know how php you can do almost anything with WordPress as with other platforms. What I was talking about is that to just get modules working the way they do in Joomla will require you to either use an extension or build one yourself. When I meant by customizing a template I meant was actually modifying the front end. With the Modules you have in Joomla its so easy with WordPress you can’t You need to either start from a scratch and build a template that has supporting extensions that will help get that look. With joomla its just css and Html if you want the change the menu or display an extra menu. With wordpress you have to again dig into the code of the template and add it there. Joomla just but a menu in the module.
            But in my opinion using WordPress to build anything other than a simple blog or a marketing website is like modifying a stations wagon to run like a sports car. There are people who can make it fast but wouldn you rather get a sports car and modify it.
            For WordPress to work as a normal website you need to customize it but Joomla and Drupal works out of the box. But to use Joomla as a blog well its the same thing vice versa but its not that tough.

            My point is if you are going modify WordPress so much why use it in the first place. Its like taking a station wagon and even modifying the Chassis and changing the entire Engine.

          • Alicia St Rose

            I suppose I’m biased because I only build custom themes for my clients. I don’t modify.

            So, I only build what they need. And I rarely build a simple blog. My biggest project has been a multi day, multi stage, 300+ perfomer/speaker event. It works like a normal website too. 😉

  • No doubt wordpress theme builder is the best one. I really like to work with wordpress just because of its huge professional collection of ecommerce themes.

    • For e-commerce, there’s a whole set of other alternatives …

      • and again karol, I know you know what’s up. Shopify is like these web builders against the behemoth magento. I love magento but I’m a developer. most people would pull out their hair. shopify identified a need and is capitalizing.

        • Alicia St Rose

          Ha ha! I’m a developer and I pulled my hair out over Magento. I even swore off ecommerce sites until I found Foxycart and the squeaky cleanly coded WordPress plugin for it called Foxyshop!

          • ooooh, I like foxycart. pretty sexy if you ask me lol. Customized the way I want it. Nice!

          • Alicia St Rose

            You’re really speaking my language! We may have to take this offline! 😉

    • Alicia St Rose

      WordPress is not a theme builder. It’s an engine that powers an amazing CMS. Themes are built by developers to supplement the 4 or 5 themes that come installed with WordPress. If you think you are building a site in WordPress, you are actually manipulating a theme. Change the theme and all goes Bye Bye. Themes with too many options, whistles and bells are responsible for giving WordPress a bad rap. Making it appear complicated. If you need to learn how to be a WordPress user, best to do that before you install some bling bling theme.

  • Meg Navarro

    Is it true that WIX (even assuming I purchase hosting and domain) is BAD for SEO compared to wordpress???

    • I wouldn’t say that that’s a general rule. Wix seems to handle all the on-page SEO settings well. That being said, you do have more possibilities with WP. Either way, your SEO success will depend much more on your off-page actions.

    • Shayne L. van Vlerken

      Lets get something straight about SEO. The site or host does not determine the quality of your search results. SEO is all about covering the basics:
      SEO is all about collecting “brownie points” if you follow the basics you get more points and you will rank higher.

      1. Use whatever tools each platform has for SEO including giving each page a title and description that reflects the page content.
      2. Use keyword strings in every image you upload. so name the image with this and use the ALT tags provided to describe your image.
      3. Do the same for videos.
      4. Use important keywords in your text, but only as part of a realistic presentation. don’t overkill the keywords – you will get penalized and lose brownie points.
      5. Look for industry directories for your industry. There are probably dozens if not hundreds. List your company in those directories.
      6. Use Google Places (This is where they actually send you via post a postcard with a code. The benefit is being listed at/near the top with a Google Map on the search result showing your business.
      7. Make a new page for each specific “segment” of your business. If you are a flower shop. make a page for each type of flower. add information images and video (make your own videos).
      8. Google owns Youtube. Having your own keyword indexed video will give you hundreds of instant brownie points. The video can be 30 seconds long and just pointed at the flower for example.
      9. Update – update – Update! I cannot stress this too much. Every-time you update you get more brownie points. I update every day. even if its a 5 minute update. This is why my websites dominate google search results in the businesses I am in.
      10. Link your website and social media sites. If you post on facebook add a link in each text back to your site, or even better to an article with more information on your site. For example you can post something on facebook about a specific flower with a …read more here… at the end of a short article with attractive photo and a link to your website.

      SEO is not about any one thing. its about spreading your name in as many places as possible – preferably in places where your customers go. (ie. for a flower shop -flower shop forums. Offer free advise, answer questions, become known as the expert in your field.)

      Good luck and make an SEO plan (i.e. add one new directory listing every day and one news item each day and one social media article each day).

      • amberschroer

        Mucho gracias for this!

      • Jasmine Wilkinson

        Hi there. To say that a site does not impact your SEO is not entirely true – Google ranking considered several factors to do with how a site is built – for example accessibility, responsive design, semantic markup. Therefore some platforms are better than others. If a site is not built to best practise in this area, there is only so much that on-page and other activity can do to make up for this.

        I notice that this comparison also does not rank SEO performance as one of the scores out of ten – it really should be there in helping people without much technical knowledge get the best bang for their buck.

        There have been – and I believe still are – serious SEO issues with WIX, although I know they have been working with Google to resolve this. Would be interested to hear any other expert opinions on this issue.

  • JoAnne Lenart-Weary

    I hate wix, it is not at all design friendly, pages disappear and the simplest process takes forever. I have been doing a mock site on many of the website builders so that I could truly compare. So far, Wix is at the absolute bottom of the list. Plus, the funky page names with symbols make the site appear less professional.

    • JoAnne, of all the platform you test drove, any you would recommend?

    • Julie Nolta

      Those funky page names with the symbols (called hashbangs, I think) are gone from Wix now. I was glad to see that go!

  • Aayush Ganesh

    There is no page limit for Weebly on the free plan. You’re confusing it with the forum, where there is a 5 page limit.

  • Talosa

    In German, Wix means ‘jerk off!’
    Who wants to work with ‘jerk off!’?

    • 杀手贝

      Haha, plus the star logo really needs a renew!

    • sveinagronnevik

      I just jerked off Wix… 😉

  • alicia, i also heard that once you select a theme in wix, you can’t change it. ouch! no bueno

    • Alicia St Rose

      Yikes! I didn’t know that! All the more reason to avoid it. However, if a business is serious about it’s branding and image the theme shouldn’t be changed like a set of clothing. This is where custom theming comes in. And where developer chops are handy not theme tweaking.

  • Disappointed Wix User

    Wix has a mobile view, but it is not responsive to tablets or screen sizes. Suffering with this now after being lead to believe their websites were responsive. DO NOT be fooled like I was.

  • Michael Thompson

    I prefer WordPress theme builder “TemplateToaster”

  • Monster Phones

    Yikes!! As a new business owner with limited funds… determinedly researching the internet both high and low… Thank you for solidifying my decision to go with Wix. Well… Actually can’t give you all the credit… Your post was great! But it also reflected what many other articles have said as well. The commentators however sealed the deal!!! They seem very very talented at working with WordPress and have great insight as to how to make it all come together. A couple comments even suggested stuff like… “you should invest money in this important aspect of your business…”; They also made it pretty clear that if you don’t have a working knowledge on how it works nor the time to extensively invest in “Wordcamps” nor the extra funds out of start-up costs…. you are screwed. Hundreds of thousands of articles?? I swear I’d drown!! I have too much else on my plate to do. I am concerned with not being able to take my site with me but I think I can copy the relevant parts of dialogue and paste them in the corresponding parts if I have to make a new website (or can afford the costs of one of these professionals). There are definitely things I want that I am realizing I probably will not be able to do on Wix (or Squarespace if I go there) like broadcast video podcasts… but I need to get something up and running asap. I had a website with GoDaddy and their web builder thing… but looking back.. it was junk! Thank you again Karol K I think you wrote a great article and thank you to all the pros who posted comments. It sounds like you are all very good at what you can do! I think there is a market for simplicity, however, and a need for stuff that just doesn’t go over the heads of us simple folk!

    • I hear you monster phones. You’re faced with a similar problem as many business owners. I wish you all the luck.

  • Daniel Brown

    I would prefer WordPress theme builder like TemplateToaster instead of going out with Wix or Squarespace .

    • I checked out template toaster’s video. not bad, didn’t explain much but I get the basic premise. I’ve seen similar themes on wordpress.

      But, I tell ya what, I think I found my go-to WordPress theme. Divi by ElegantThemes. It’s a bit like these solutions, but still wordpress. So better for the end user, and good for me. A sort of meet in the middle solution. I can make almost any layout I want. Pretty sweet.

      • Dianne Jewell

        The Facebook Divi Support Group is a goldmine

        • Dianne, you rock, just signed up with a couple Divi groups! Didn’t even think of that : )

          • Dianne Jewell

            Thx dude, I found a Wordcamp that’s on in May! Near me! Hows that for “a great convo to stumble upon”!!

          • lol, sweet!

  • I belong to a small church with limited funds… And few admin folks we have on staff would not even begin to try to figure out WP. I recently pointed them to WIX and after setting up an account and a few framework pages, they can now publish a nice responsive set of pages that can be updated on a weekly basis no problem. This is where WIX stands head and shoulders above the rest (including WP).

    • Hi Kevin! Wix is indeed a more user-oriented platform than WordPress, because it doesn’t require so many technical skills. Glad you found the solution that quickly.

  • Mike Goldsmith

    Thanks for providing this report. I was about 95% sold on Wix before, now after reading this I am all in. My instinct was right but I always like to kick the tires before i buy. Thanks for making that easy to do!

  • David B

    I read this very useful post (thank you, Karol!) and then spent a few hours testing. A non-profit I work with has a simple, one-page site that was hand-coded in HTML, and we want to simplify and share the work of keeping it updated, by using one of these tools. I spent about 90 min with Weebly, Wix and SquareSpace, trying to recreate our site in each. Presuming that 90 min is enough to have valid opinions, here are mine:

    – Weebly is the simplest to use, but the least feature-rich… if the things you want to do fit into the way it works, you win. (Although you can drop down and write custom HTML widgets to do things you really must do)
    – SquareSpace’s UI is a little harder to get your head around at first, and its templates pulled me into doing fonts and layouts its way (which admittedly did look great).
    – SquareSpace crashed Safari on my Mac a couple of times, losing work
    – SquareSpace has more power than Weebly in letting you edit the CSS styles if you wish
    – None of them seem to have an easy way to lay out columns on a page (we HTML programmers all relied on in the 2000s but those are passe now)…. people have begged for those features in the vendors’ online help. But Weebly’s columns seemed to work better than SquareSpace’s.
    – Wix is the most flexible in its ability to put any object you want anywhere on a page, and change characteristics of that object. Text in a box with colored backgrounds, text objects that act as buttons. etc.


    Everything changed when trying to see the mobile-aware versions of my sample site on iPhone and Android phone:

    – On Wix, the site really broke down…. the things I had done to put objects anywhere, just looked really bad.
    – Wix (is the only one that) gives you options to tweak the mobile version, but the options are limited… not enough to fix the problems. On one hand I would have wanted the options to be more powerful, but on the other I wouldn’t want to maintain two separate sites.
    – Weebly and SquareSpace both did a nice job going mobile…. my site looked good on both devices with no tweaks. The things I laid out in columns were automatically spread down the page vertically.
    – I’m having trouble getting Weebly’s photo slideshow feature working on iPhone (bug?), but it works fine on Android.

    My conclusion: I’m going with Weebly. As I move our existing site to it, I’m going to simplify it…. things that we did on the old site that Weebly doesn’t handle natively, I’ll just do them its way. I’ll work within Weebly’s limitations in order to get a nice mobile version for free. SquareSpace is probably more powerful, but I’m afraid of the crashes.

  • Dianne Jewell

    Talosa that is a very good reason not to use Wix! There is sooo much missing from this review its useless.You should be answering questions like ‘how does it work with Google’ and other SEO questions. How can you give anything 10/10 in this environment as its changing so fast. These platforms are inferior to WordPress. WordPress has been soo successful because of the plug in contributors. Yoast has almost put the last few SEO scoundrels out of business ($500 a month for a 24 mnth contract!!!) How could you have left sooo many vital comparison points out? #uselessinformation

  • Calvin “DrivenTheRockstarKid”



      You left your website’s completion until the last minute? But you took 4 months to build it?


      Delivering to investors with one of the cheapest and inflexible D.I.Y. website solutions around? Built by an amateur that needs 4 months to build a simple site with a WYSIWYG interface? Instead of having a professional complete it to spec. in a week?

      Sounds like the problem began well before the “Welcome to Squarespace” email was received. A skilled web designer would have been able to make you aware of any limitations of the platform you were considering for your needs.


      I see this as a no-one to blame but yourself situation. Half-ass efforts yield half-ass (or less) results.

      If you have customers (revenue) and investors then you should budget funds to get your mission-critical things done right.

  • Why would you not mention that this is a sponsored post? I am very very disappointed with you

    • Hi Victoria! We mentioned about having affiliate links in this post. It’s right at the end.

    • Yes thy mentioned that the links are affiliate which is normal and its a way to earn which they deserved. But the point here isn’t about it, its about that every post/article which compares “wix, mix, sithx..etc:) with wordpress is 100% affiliate/paid/sponsored. I wont mention that this isnt comparable, WordPress is CMS and should be compared with other open-source CMS…etc

  • Taura Hanson

    I am curious to know how PageCloud fits into the mix?

  • Im WordPress developer and use it for many years. Thanks to the WIx, Squarespace..etc I got many clients who were disapointed of them and switched to Wprdpress. Soon or later all you will go to WordPress!

    • That’s very likely! 🙂 WordPress has it all.

    • The BIGGEST problem with wordpress is: There is no one really promoting it! and if there was one feature that i would LOVE (ontop of all the other features that are just absolutely incredible) and that would be an auto rollback feature of everything. (ie you update – something doesnt work but you can rollback). I would like this apart from the usual restore for backup.

    • sveinagronnevik

      I had Wix for a few years which is the worst I have been dealing with ever! I am looking in to WordPress or maybe Squarespace.

      • Go to Sqarespace lose few more years and then you are ready for WordPress :).

        • sveinagronnevik

          I did a few web pages in a HTML editor for some years ago, so I think I will go for WordPress. 🙂

  • Arman A.

    I found weebly most convenient for statrting out with no money at all. For under $20 I connected a full domain for the year. There are lots of features that can not be matched for its price. The Cons- it has the worst blog editer I have encountered. I recommend weebly if you are on a very tight budget or want to testing some things out Otherwise I hear Squarespace is the place to go.

  • Thank you for sharing this with us. It’s good to hear competent opinions from people who worked with all the platforms and know them well. Great summary. And yes, they are different, but serve the same purpose: creating websites. So I think the comparison is okay in this case.

  • Lmac Dougall

    Aside from pure HTML sites that require zero maintenance, all my clients are now in WordPress. I have to charge them for constantly updating, adding plug-ins for new functions, checking to see what’s new in optimization and security, sometimes finding them a new theme as they’ve out-grown the initial theme selected. I want to start doing portfolios for artists (after a dozen requests). I want something that’s not only easy on their end, (they will add new content over time) but less maintenance throughout the year on my end. I’d love to hear what you think about WordPress vs. Weebly in terms of the hovering I have to do over my WordPress sites. Artists have such a small budget (I’ve been told $300 is too high) but I know I can do something for them if I can design a ‘package’ and have several artists buy in. I really want to deliver a low cost service and I don’t want to use a client as a guinea pig on Weebly (I’m close to that at the moment) so I appreciate any thoughts here – from anyone who has tried both actually.

  • svi ben-elya

    One of SquareSpace’s best features was “Post by Email”. It was limited to blog posts, but was a really useful feature. Unfortunately they announced that it will soon be removed.

  • Wix was the worse experience ever. Buggy editor that kept hanging and losing work. SEO unfriendly URLs, Mobile editor means you have double the work as it never resizes properly on mobile. And it has the worse favicon in the world which makes its free account useless. Inflexible cancellation policy means if you’re stupid enough to sign on for a subscription, you can’t cancel or get prorated refund. Only signed up for it because it was the most recommended website builder. I’m sure the fact that Wix pays the highest referral fees has nothing to do that fact.
    Squarespace is the best but is the most expensive. But as of late lagging in the latest features.
    Weebly is my choice, easiest to use, you can edit and export the source code,
    Curious as to why you did not review Strikingly and XPRS Imcreator which are way better than all of the above, with free accounts, huge photo banks, icons, videos, all kinds of effects, parallax scrolling etc, hover animation and transitions, aesthetic color palettes.

  • EveryThingIDo

    You think Wix is better than WordPress ? How can that be ?

  • As of Nov 2016 Squarespace pricing starts at $12… You might want to update that.

  • Lunelle Siegel

    Wix has dropped phone support even for paid users. I have an unresolved issue from more than 2 weeks ago and no one seems to care.

  • Deepak Singla

    I have some points to mention.
    WIX: cannot work offline, do not work with third party CMSes, cannot change sites’s code in IDE, can only design one website per subscription, cannot start from scratch, cannot use any other hosting server except the wix’s.
    Weebly: cannot work offline, do not work with third party CMSes, cannot change sites’s code in IDE, can only design one website per subscription, cannot start from scratch, cannot use any other hosting server except the weebly’s.
    Squarespace: cannot export loads of content, doesn’t offer mobile view editor and cannot move the site to another CMS.

    • sunshine G

      thanks @DeepakSingla14:disqus – i was also hooked up on wix… but thanks i did need that piece

  • Every platform is good but for WordPress is really an amazing platform for me where I have lots of plugins and much more things most importantly this is an open source so its kinda a plus point. BTW thanks for sharing these

  • Jennifer Finney

    I help small business owners set up websites and I usually recommend Wix over Squarespace as well, primarily because of the free option. They can fully create a site until they are ready to purchase a plan and domain.