Web push notifications differ from marketing options like emails and SMS messages in the way they’re delivered to users. As opposed to showing up through a text message or an inbox, push notifications pop up in web browsers or apps, prompting visitors about new products, deals, or announcements.
Push notifications can work wonders for the right type of project or business. This is due to their ability to notify a user right on the screen (no need for them to open their email inbox) and the relative non-invasiveness of the practice.
In this post, we look at what push notifications are, how they work, and what tools to use if you want to start sending web push notifications to your audience / customers.
How web push notifications work
The process works by asking users inside their browsers if they’d like to allow push notifications.
Upon acceptance, you’re able to send little, clickable messages that appear inside the browser.
In order to start sending out web push notifications, you must sign up for a service. Sometimes push notifications are offered as a separate charge through your email marketing service. There are also other companies that focus only on push notifications.
In the following sections of this post, we put together a detailed comparison of the absolute best solutions to consider.
Best web push notifications software
Here are the top tools for sending web push notifications:
Webpushr has one focus: push notifications. That’s what makes it so appealing to send out notifications, since the company doesn’t have to spend time or resources on other systems.
It offers a rapid setup, a free plan for up to 60,000 users, and segmentation tools to target customers.
All popular browsers are supported for notifications from Webpushr, and the company has a guarantee that you’ll see a 500% return on investment – or your money back. Overall, Webpushr is simple, affordable, and it has a myriad of features to make push notifications fun and easy.
Preset templates and notification designs for messages like product announcements, news alerts, and remarketing campaigns. You can even send out discounts, welcome messages, and sales on big days like Black Friday.
Custom prompts with settings to change around elements like colors, text, and even the languages shown on the messages.
A proprietary artificial intelligence system that attempts to identify missed opportunities and help you reach that 500% ROI goal.
Comprehensive analytics to check out detailed subscriber information, delivery performance, and opt-in rates.
Impressive segmentation to target specific customers and groups based on their location, session information, and device.
All Webpushr features are included for all users, regardless of pricing tier. The main element that distinguishes between the various pricing tiers is the number of subscribers you can serve. So, you’ll only pay more if your subscriber list grows.
Here’s a list of pricing plans from Webpushr:
Free – No charge for up to 60,000 subscribers.
Startup – $19 per month for up to 100,000 subscribers.
Growth – $49 per month for up to 150,000 subscribers.
Pro – $149 per month for up to 250,000 subscribers.
Enterprise – Custom pricing for lists larger than 250,000.
The Pushnami name is synonymous with web push notifications for monetization, subscriber acquisition, and retention.
The tool offers sleek and unintrusive web notifications through desktop and mobile browsers, with a simple installation process and options to treat your most loyal customers like VIPs.
We enjoy that Pushnami utilizes what they call Pushnomics, its version of machine learning, to automate much of the message selection and targeting. You can schedule your campaigns and let them drip content throughout the year and personalize each message so every customer feels special when they get a push notification.
Pushnami has the advantage of offering access to its API, making it ideal for experienced developers integrating with systems.
Options to send out notifications in browsers, mobile apps, or email inboxes.
Machine learning that caters to the uniqueness of your customers while automating the sending process.
A dedicated account team you can contact on a regular basis with all questions.
Drip and trigger campaigns where the push notifications only get sent when a certain action occurs or some time has passed.
A/B testing to compare multiple message designs and see which ones perform the best.
Content automation and personalization that helps with showing you care about customers, with prompts about their shopping habits or using their name.
Versatile integration options, along with an open API to combine Pushnami with other tools.
Pushnami only sells custom plans. Therefore, you must contact the company through its pricing page to get an idea of what you may be paying.
Having said that, Pushnami does offer free trials and demos for all plans.
You can expect to end up with one of these two plans:
Enterprise – All features from Pushnami are included, but you manage the platform yourself.
Managed – You pass over control to the Pushnami team, which runs your web push notifications similar to an agency. This is best for larger companies.
SendPulse sells services for everything from email campaigns to chatbots, and SMS texts to web push notifications.
The advantage to a system like SendPulse is that you consolidate all your online marketing tools into one dashboard.
From the web push notification perspective, SendPulse offers browser notifications on desktop computers and smartphones. It’s a flexible platform that features custom subscription requests, where you ask users to subscribe after certain actions or whenever they land on your site or try to leave.
Along with various automation and professional tools for segmentation and personalization, SendPulse appears to be a wonderful option for those in need of more than web push notifications.
A developer API to connect SendPulse push notifications with other software and platforms like your CRM or CMS.
Options to let advertisers send notifications to subscribers, creating another moneymaking stream for your business.
Bulk and trigger messaging that only send out to customers when certain conditions are met.
Offline notifications that wait until the user comes back online to actually send it to them.
A/B testing to make side-by-side comparisons of designs and test for the best ones.
Personalization that lets you add user data in with messages.
Segmentation meant to target based on user location and other elements.
Automated push notifications that go out based on an RSS feed that you configure.
Custom subscription requests that show up when users spend a certain amount of time on your site, or when they make other actions.
SendPulse has their Basic plan that’s free for up to 10,000 subscribers. The plan includes unlimited push notifications and basic features like automated messaging, personalized notifications, and an “RSS to web push” feature.
After that, the Pro plan comes into effect, with a wide variety of pricing options based on subscriber counts. Here’s a list of the potential prices depending on the size of your list:
$19 per month – 30,000 subscribers and everything in the Basic plan plus branding removal, API access, segmentation, A/B testing, priority support, and more.
$35 per month – 50,000 subscribers.
$45 per month – 75,000 subscribers.
$119 per month – 200,000 subscribers.
$550 per month – 1M subscribers.
$2,500 per month – 5M subscribers.
There are many other pricing plans between the ones listed above. This is just a sampling of pricing levels.
Omnisend is much more than a push notifications provider. In fact, the foundation of its business offers advanced email marketing tools for online stores.
That’s why we mainly recommend Omnisend as a push notification service if you’re already running an eCommerce shop or planning to start one.
Overall, the web push notifications from Omnisend are just as smooth and easy-to-configure as its email service. You can instantly retarget visitors and activate eCommerce-specific notifications for browser abandonment and transactions.
Push notifications meant to be triggered at certain times, like when a cart or browser is abandoned.
Transactional messages to explain to customers when their products are shipped.
Customizable push notifications with the ability to include links and images.
Audience targeting that tailors each message to each customer.
Sale tracking that attributes sales to the right marketing channels, like push notifications.
Additional tools to round out your entire marketing strategy, such as email marketing for eCommerce, SMS, and MMS.
The Pro plan from Omnisend is required to gain access to the web push notification features. That’s why you would really only go with Omnisend if you plan on running email and SMS campaigns through them as well, considering those are all included.
You also receive push notifications in the custom priced Enterprise plan.
As for the Pro plan, the amount you pay depends entirely on your subscriber count. Here are some pricing projections based on the number of subscribers:
$99 per month – This is the starting price for the Pro plan. It allows for up to 2,700 contacts.
$110 per month – For up to 2,800 contacts.
$120 per month – 5,000 contacts.
$210 per month – 10,000 contacts.
$680 per month – 50,000 contacts.
This is only a sample of the pricing available with the Pro plan. Omnisend has a calculator on its website for you to type in the exact number of contacts you have to see the pricing.