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Looking for a Google Optimize Alternative? Your 10 Best Options

If you’re a digital marketer or a webmaster, you might be familiar with Google Optimize. It’s a highly useful testing and analytics tool for website improvement. However, this popular software is being phased out, so you may be looking for a Google Optimize alternative.

Fortunately, there are plenty of tools you can use instead. This way, you won’t have to abandon your web analytics strategies. By analyzing some of the best alternatives, you should be able to find the right tool for your needs.

In this post, we’ll discuss what to look for in a Google Optimize alternative. Then, we’ll share 10 of the best options on the market. Let’s get started!

google optimize alternative

Why you need a Google Optimize alternative

If you’re searching for a Google Optimize alternative, you likely already know that the tool will be disappearing in a very short time. This means you’ll need to find a substitute before then, or you risk losing lots of useful data.

According to Google, Google Optimize and Optimize 360 will no longer be available after September 30, 2023 [1]. While Google Optimize has been a trusted tool for several years, Google is shifting its focus towards third-party integrations for Google Analytics 4.

What to look for in a Google Optimize alternative

Google Optimize’s focus is A/B testing. Therefore, you’ll likely want to look for this feature when selecting an alternative.

πŸ‘‰ Beyond that, here are a few additional characteristics to consider:

  • Easy data migration from Google Optimize
  • Integrations with your pre-existing tools, such as WordPress and Google Analytics
  • An intuitive user dashboard
  • Shareable reports and potential for collaboration

Essentially, you want your transition away from Google Optimize to be as smooth as possible. Ideally, you should be able to avoid any loss of data or the significant disruption of any ongoing experiments.

10 Best Google Optimize alternatives

Now that you know a bit more about what to look for in a Google Optimize alternative, let’s take a look at πŸ… 10 of the best options out there. We’ll be covering key features, pricing, and more!

1. Optimizely

Google Optimize alternative: Optimizely homepage

Optimizely is a renowned ‘Digital Experience Platform’ that helps ecommerce professionals run scalable web experiments. While Optimizely offers a suite of different products, Web Experimentation is the best option if you’re looking for a Google Optimize alternative:

Optimizely offers migration services from Google Optimize, plus a discounted rate for Google Optimize customers
Image credit: optimizely.com

Web Experimentation comes with an impressive suite of tools that enable you to launch and maintain online experiments with ease. Using the tool, you’ll be able to run advanced A/B tests. What’s more, you’ll get access to straightforward management tools that facilitate team collaboration.

🎯 Key features:

  • Many types of A/B tests
  • Intuitive visual editor
  • Advanced targeting and personalization

πŸ’³ Pricing: You’ll need to reach out to the Optimizely sales team in order to get pricing details.

2. VWO Testing

Google Optimize alternative: VWO Testing tool

Next up on our list is VWO Testing. When it comes to Google Optimize alternatives, this is an excellent choice for anyone who is looking for a simple yet sophisticated A/B testing tool.

With VWO Testing, you can add advanced characteristics to your web experiments. You’re able to create tests that are multivariate, multi-step, mutually exclusive, and so much more:

VWO Testing features

Additionally, you’ll get a centralized management experience thanks to its user-friendly dashboard. This user-focused design makes it easier for you to understand your experiment results.

🎯 Key features:

  • Advanced A/B testing
  • Control surveillance metrics (so you can stop experiments when necessary)
  • Centralized experimentation management interface

πŸ’³ Pricing: VWO Testing offers a free version. Premium plans are based on monthly traffic. For 10,000 monthly tracked users (MTU), ‘VWO Testing – Web’ plans start at $200 per month.

3. Adobe Target

Google Optimize alternative: Adobe Target

While Adobe is best known for its Creative Cloud tools like Photoshop and Illustrator, it also offers a separate suite – Adobe Experience Cloud. Adobe Target is one of the most powerful tools within this collection:

Get a custom quote for Adobe Target

With Adobe Target, you can set up multiple, simultaneous A/B tests in just a few minutes. Even better, it enables you to offer a personalized experience across multiple channels.

Furthermore, you’ll get multivariate testing and scalable, AI-powered automation. Since this tool is so easy to use, it’s great for non-technical marketers.

🎯 Key features:

  • Easy-to-use Visual Experience Composer
  • A/B and multivariate user experience testing
  • AI-powered automation for scale

πŸ’³ Pricing: Adobe Target pricing is based on several factors, including visitor volume, so you’ll need to reach out to get a custom quote.

4. Crazy Egg

Google Optimize alternative: Crazy Egg homepage

Crazy Egg is an excellent choice if you’re looking for an all-in-one solution for beginners. In addition to A/B testing, Crazy Egg includes advanced analytics tools such as heatmaps, web recordings, surveys, and more.

With so many features, this might sound like a big commitment, but you can easily sign up for a free trial:

Create a Crazy Egg account
Image credit: crazyegg.com

Crazy Egg’s A/B testing tool is a no-coding solution that enables you to set up split testing easily in just a few minutes. Plus, it seamlessly integrates with lots of platforms and Content Management Systems (CMS) including WordPress.

🎯 Key features:

  • Easy-to-use test creator
  • Real-time results
  • Ability to test landing pages, product pages, and more

πŸ’³ Pricing: Crazy Egg doesn’t advertise pricing on its website. Therefore, you’ll need to reach out to the sales team to get this information.

5. AB Tasty

Google Optimize alternative: AB Tasty homepage

Now, let’s look at AB Tasty. This popular A/B testing tool is used by some of the biggest names in ecommerce, including Walmart, Sephora, and Disney. AB Tasty is a good option for anyone who wants to enable non-technical teams to work together seamlessly with developers:

Get a custom quote for AB Tasty

With AB Tasty, you’re able to conduct many types of experiments, including A/B/n testing, multivariate testing, and multi-page testing. Moreover, AB Tasty gives you the ability to target segments thanks to AI-powered personalization.

🎯 Key features:

  • Different types of user experience testing, including A/B/n, multivariate, and multipage
  • AI-powered personalization
  • Extensive integrations with other web tools, including Google Analytics

πŸ’³ Pricing: Similar to most Google Optimize alternatives, pricing for AB Tasty is determined by a variety of factors. You’ll need to get a quote for AB Tasty.

6. Kameleoon

Google Optimize Alternative: Kameleoon

Kameleoon is another top-notch tool for web testing, especially if you’re looking for a highly comprehensive option. While Kameleoon’s Web Experimentation is what you’ll need for A/B testing, it also offers solutions for full-stack experiments and AI-powered personalization:

Kameleoon's Web Experimentation software

What’s more, this Google Optimize alternative provides multiple interfaces. If you prefer a more visual approach, you can use its Smart Graphic Editor. Alternatively, you might opt for a developer-friendly code editor.

Furthermore, Kameleoon is compliant with some of the most important standards and allows you to manage your policy for any type of A/B test. On top of that, it integrates with some of the most popular ecommerce tools, like Salesforce and Hotjar.

🎯 Key features:

  • Unlimited A/B and multivariate testing
  • Over 45 native criteria options for segmenting your audience
  • Dynamic traffic allocation (Kameleoon can push traffic to winning variations before the end of a test)

πŸ’³ Pricing: Before you can get pricing details for Kameleoon, you’ll need to request a demo.

7. Convert Experiences

Google Optimize alternative: Convert homepage

Convert Experiences is another top-of-the-line alternative to Google Optimize. It gives you all the web experimentation tools you need to improve your site and boost conversions.

For instance, you’ll be able to conduct A/B tests, split tests, multivariate tests, and more:

Convert Experiences features
Image credit: convert.com

Convert lets you choose between a visual and a code editor. Furthermore, this tool gives you impressive control over audience segmentation, thanks to its conditions builder.

🎯 Key features:

  • Several types of web testing, including A/B, multivariate, and multipage
  • 40+ condition filters for audience segmentation
  • Extensive integrations with tools like WooCommerce and Google Analytics

πŸ’³ Pricing: Convert Experiences plans start at $99 per month. This plan accommodates up to 50,000 tested users monthly.

8. Zoho PageSense

Google Optimize alternative: Zoho PageSense

Zoho is a complete Customer Relationship Management (CRM) platform. However, it also offers separate apps with specific functionalities related to different aspects of e-commerce.

Zoho PageSense includes tons of features for conversion optimization:

Zoho PageSense features

With Zoho PageSense, you’re able to track key metrics, analyze visitor behavior, and conduct web tests. For example, you can run A/B tests, split URL tests, and more. Then, you can personalize every user’s experience based on key factors like demographics, past behavior, browsing patterns, and more.

🎯 Key features:

  • Track web elements like menus/dropdowns, button clicks, etc
  • Advanced analytics including funnel analysis, heat maps, session recordings, and more
  • A/B and split URL testing

πŸ’³ Pricing: Zoho PageSense costs $12 per month for 10,000 tracked users monthly. For more traffic, you can check out bigger plans.

9. SiteSpect

Google Optimize alternative: SiteSpect homepage

SiteSpect is another Googler Optimize alternative that’s worth checking out. In addition to A/B, multivariate, and client-side testing, you’ll get server-side testing, omnichannel support, and more:

SiteSpect features

Even better, SiteSpect lets you use its native Visual Editor, so creating your web experiments is straightforward. You’ll also be able to take advantage of concurrent testing and auto-optimization features. Plus, you can manage all of your tests and campaigns from a user-friendly dashboard.

🎯 Key features:

  • SiteSpect Visual Editor
  • A/B, multivariate, client-side, and server-side testing
  • Javascript-tag-based testing for better performance

πŸ’³ Pricing: For more information on SiteSpect, you’ll first need to request a demo.

10. Dynamic Yield

Google Optimize alternatie: Dynamic Yield homepage

Dynamic Yield is another top contender if you’re looking for a new web experimentation tool. This powerful solution lets you safely run optimization tests on any channel. That way, you can improve your content and sales funnel in order to maximize revenue:

Google Optimize alternatives: Dynamic Yield's Experience Optimization Platform.

In addition to advanced A/B/n testing, Dynamic Yield offers advanced audience management, AI-powered personalization, and more. You can access all of this from a centralized Experience Optimization Platform.

🎯 Key features:

  • A/B/ testing at scale
  • Advanced audience segmentation and predictive targeting
  • ‘Multi-Touch Campaigns’ to provide a uniform user experience

πŸ’³ Pricing: If you want Dynamic Yield pricing information, you’ll need to request a demo.

Final advice on finding the best Google Optimize alternative

Google Optimize has provided users with an easy way to test websites and improve the user experience. However, this tool will be disappearing soon. πŸ‘»

Fortunately, the Google Optimize alternatives in this list can serve your needs just as well. Take some time to experiment with the demos available for these tools to ensure that you choose the right one for your business.

Do you have any questions about these Google Optimize alternative options? Let us know in the comments section below!

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