Online shops (also known as e-commerce stores) are one of the most popular business models of today. They’re straightforward, understandable, and most of the time, they have a relatively low barrier to entry.
However, to start an online shop, you still need to put in place a handful of crucial elements. One of which is a quality online store software and design. These days, the best and the easiest to use solution comes from WooCommerce (among others) – the free e-commerce store module for WordPress sites.
As for the designs … see this list of the best free WooCommerce themes that can help you begin your journey into the world of e-commerce.
Neve is a flexible, multipurpose WordPress theme that provides powerful WooCommerce features and a dedicated starter site, fully optimized for online shops. The theme is easy to customize via drag-and-drop page builders.
A versatile WordPress theme that comes with lots of free and premium multipurpose demos. OceanWP can be entirely customized via page builders and comes with full WooCommerce integration. Check out the e-commerce demos.
A clean and simple theme for small online shops. It comes with a one-page layout, parallax ribbons, a minimalist e-commerce section, colorful icons and content blocks, fast scrolling, and customer reviews for each product.
A full-screen modern theme for online stores, with a friendly and colorful design, custom ribbons, nicely organized content, and lots of visual elements. If you need a sophisticated design for your shop, you might like this theme.
A clean multipurpose WordPress theme, with a simple yet fancy design, ready to serve your e-commerce goals. The shop looks a bit like Pinterest and provides a beautiful layout that will put your products in the spotlight.
A great full-screen WooCommerce theme, with a clean and simple design. It comes with a full-width header and with multiple product categories. Also, Storefront provides special categories for the top-rated products, recent products, featured products, and on-sale products. On top of that, there are reviews and pricing tables as well.
A modern, clean, and professional WooCommerce WordPress theme for online stores. It comes with a full-width slider, animations, lazy loading effects, and beautiful layouts. There's also a special block for the newest posts on the homepage.
Shopper is a clean and minimalist free WooCommerce theme for online shops, with a catchy and modern look. It comes with a grid-style homepage, an elegant shop section with product categories, and a user review system.
A very beautiful and clean theme for appealing online stores, with a full-width slider, fancy products boxes, and an interactive shop section. Your selling items will stand out easily if combined with this nice design.
A clean and professional theme for any kind of business, including e-commerce. It comes with awesome parallax scrolling, there are marketing-friendly ribbons, the design is clean, very beautiful and offers a modern appearance. And so does the online shop section of this WordPress theme.
An elegant and modern theme for WordPress online stores. It comes with a smooth and soothing scrolling effect, along with a clean and beautiful design. ShopIsle has a full-screen slider on the homepage and classy animations.
A beautiful multipurpose theme for businesses, including online shops, with a clean and mnimalist design. It is elegant, provides smooth scrolling, a full-width slider, a nice portfolio, and full WooCommerce support.
With this theme you have an opportunity to create a modern and convenient online store. It will perfectly suit for medicine, sport, entertainment, interior and gifts online stores. It was made using the latest techniques in the sphere of design and allows you to present your products in a great way, offering your users a pleasant experience.
A very modern and interactive theme for online stores, with clean sections and backgrounds, a professional design, full-width ribbons, carousel sliders with various product categories, and great effects. It is entirely flexible and fits any kind of shops: general or niche.
eStore is a great e-commerce theme that fits bigger online shops. The design resembles an online magazine, since it supports a lot of content, and offers tons of categories and nicely-structured sections. eStore comes with beautiful widgets that bring your products to the buyer's attention.
eCommerce Gem is a free WordPress theme perfectly designed and developed for online stores. It integrates WooCommerce and its pages to provide full e-commerce features. It comes with an easy to use full-width slider, custom widgets to display advertisements, and product carousels widgets to show featured and latest products.
* This list of free WooCommerce WordPress themes contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a small fee. No worries though, you’ll still pay the standard amount so there’s no cost on your part.
Writer and WordPress blogger at ThemeIsle and CodeinWP. I also manage partnerships with other publications and make sure JustFreeThemes is performing well. I love tennis, hiking, metal concerts, and books.