Best Email Marketing for Shopify: Tools and Apps to Use in 2021

Ideally, you can get all of these in one package, but it takes some searching. We did the work for you to ensure that you have everything from product syncing to email reports on your side!

Read on to figure out the best way to do email marketing for Shopify.

Email marketing for Shopify: your best tools

👉 Don’t forget to also check out our in-depth Shopify review.

1. Omnisend

Omnisend also includes SMS marketing automation for an extra fee, helping you reach out to customers in a different way. As for email marketing, Omnisend boasts a range of eCommerce automations, from transactional messages to abandoned cart emails. Improve email effectiveness by targeting and build newsletters when updating your blog and products.

In addition, Omnisend has a Shopify app that integrates well with your store.

Pricing 💵

Omnisend pricing varies based on how many contacts you have and whether you go with a monthly or annual plan. The pricing, and the number of emails you’re allowed to send, both get higher as you add more subscribers.

Here’s an example of the starting plans with a list of 500 contacts:

• Free – $0 to send 15,000 emails per month. This includes email campaigns, sign up forms, pop-ups, and reports. Automations aren’t included.
• Standard – $16 per month for everything in the previous plan, 15,000 emails per month, SMS campaigns, email automation, audience segmentation, and 24/7 support.
• Pro – $99 per month for everything in the previous plans, 15,000 emails per month, web push notifications, Facebook custom audiences, Google customer match, priority support, and advanced reporting.
• Enterprise – You must contact Omnisend for custom pricing. The Enterprise plan provides unlimited emails per month, email account migration, dedicated account manager, custom IP address, and deliverability support.

Top features ⚙️

• A clean drag-and-drop builder that incorporates a wide range of eCommerce modules for syncing with your products and pulling site data.
• Prebuilt email marketing templates for specific industries in the eCommerce world.
• Customizable subscriber forms with numerous fields and technology for capturing emails on your website.
• Automation workflows that send out targeted email schedules after someone fills out a form or completes an action.
• Segmentation for VIP customers and cart abandoners.
• Custom loyalty tools that allow you to send out incentives through coupons and discounts.
• Multiple marketing channels through email, SMS, and web push notifications.
• Reports to track sales performance and understand which of your emails are doing well.

2. Privy

Privy provides a Shopify app to link directly to your store and sync products into your coupons and pop-ups and email marketing campaigns. It all starts with the pop-up templates that display on your store and convert more people into email subscribers. Then, these email addresses are used for sending out newsletters and promotions. As a bonus, Privy provides features for cross-selling and upselling.

Pricing 💵

Privy has a reasonably straightforward pricing structure where the conversion-specific tools are sold separately. For instance, the conversion forms are under one plan while the emails and texts are their own plans as well.

Each of the plans goes up in price based on how many contacts you have. The conversion pricing is based on pageviews.

Since this article focuses on email marketing, we’ll show the base pricing for the Privy email plans:

• $13 per month – Email marketing for up to 1,000 contacts. You receive a Shopify integration, newsletters, promotions, abandoned carts, order follow-ups, coupon reminders, automated email sequences, and unlimited email sends.
• $15 per month – Email marketing for up to 2,000 contacts. Everything from the previous plan.
• $55 per month – This is just an example of how the pricing goes up as your contact list grows. For this plan, you can have up to 10,000 contacts. There are pricing plans below this and above this.
• $255 per month – This level gets you a dedicated eCommerce coach and support for up to 50,000 contacts.

The Privy Convert plan (for pop-ups) starts at $0 per month. The premium version starts at $20 per month. Privy Text starts at $10 per month.

Top features ⚙️

• Professional-looking email marketing templates with a drag-and-drop editor to sync with your store.
• Automated emails for prompting customers who abandoned their carts.
• Order follow-up emails that ask for things like reviews or feedback. You can also send out related products or a simple thanks.
• Coupon reminder emails that improve your conversions and convince users to return to your store for more purchases.
• Sales and email reports for checking in on the success patterns of your automated emails.
• Coupons that integrate with your store so that the coupon codes can be directly typed in during the checkout process.
• Premium options to make promotional pop-ups and send out marketing texts.

3. Klaviyo

The integrations from Klaviyo include one for Shopify, along with options for WooCommerce, BigCommerce, and more. Both eCommerce and pop-up forms are ready to convert customers, while the customer profiles are rich with fields for capturing information and using that data to inform your decisions. Overall, we particularly enjoy the superior segmentation process and the relevant messages that go out.

Pricing 💵

Klaviyo offers both SMS messaging and email marketing. Email plans are based on the number of contacts you have, while the SMS plans are priced by the number of messages sent.

Here’s a look into some example email marketing plans:

• Free – $0 for up to 250 contacts and 500 email sends. Email support is provided.
• $20 per month – For up to 500 contacts and unlimited email sends. Email and chat support are included.
• $30 per month – For up to 1,000 contacts and everything from the previous plan.
• $45 per month – For up to 1,500 contacts and everything in the previous plan.
• Many plans in between.
• $700 per month – Up to 50,000 contacts and 500,000 email sends.

As you can see, some of the higher-tier plans start to stray away from the unlimited email sends.

SMS messages go for $0.03 per message and you can activate automatic refills. Cap your monthly spending to fit inside your budget.

Top features ⚙️

• ROI-based reporting that pulls data from transactions made by clicking through the emails.
• Powerful segmentation with options for browsing through customers and identifying specific behaviors.
• Facebook advertising that links to your email segmentation area.
• Pre-built templates for both regular email marketing campaigns and autoresponders.
• Quick syncing to pull in information from your store, like products and personalized email information.
• Product recommendations right in your emails.
• A drag-and-drop email builder.
• Triggered and automated emails based on actions like abandoned carts and email subscriptions.
• A/B testing to boost the effectiveness of your campaigns.
• Order follow-ups that send out coupons and “thank you” messages.
• A welcome email series to make a good impression.

4. Brevo (formerly Sendinblue)

Shopify and Brevo work well together by combining your customer and product information in Shopify and allowing you to send out emails based on what customers purchase on your website and whether or not they’ve come back to purchase more. The interface isn’t as clean and modern as some of the competition, but you can still generate automated workflows and choose from professional-looking templates for your emails.

Pricing 💵

Brevo features a free plan and a few other options to choose from based on how many emails you plan on sending from your online store.

Here’s what to expect to pay if you sign up for Brevo:

• Free – $0 per month for up to 300 emails per day and unlimited contacts. The features are limited but you still gain access to transactional emails and several marketing automation workflows.
• Lite – Starting at $25 per month for 20,000 email sends per month and no daily sending limit. This plan includes email support and the Lite+ add-on which adds elements like A/B testing and advanced stats to your dashboard. The pricing goes up as you add more to your monthly sending limit.
• Premium – Starting at $65 per month for 20,000 email sends. You can add more emails to send per month but the price goes up. Some new features for this plan include landing pages, telephone customer support, multi-user access, marketing automation, and Facebook and retargeting ads.
• Enterprise – You have to contact Brevo to figure out pricing for this one. Some of the new features include priority sending, premium user access, a customer success manager, and the option to customize your email volume.

SMS messaging is available from Brevo as well. The pricing seems to change from time to time, but a rough estimate is about $1 for every 100 messages.

Top features ⚙️

• A full marketing CRM (customer relationship management) tool to gather data about your customers and figure out what they need.
• An option to retarget your ads and link to the Facebook Ads infrastructure.
• Specific reporting based on what you’d like to learn about your customers. Some reports have heat map reporting, geography-based reports, and real-time reports.
• Advanced segmentation for sending out emails to the right people.
• Beautiful signup forms that integrate nicely with your Shopify store.
• Behavioral targeting and predicted demographics that make email marketing for Shopify a more data-oriented process.
• An excellent drag-and-drop builder with plenty of pre-made templates with some eCommerce designs.
• Several eCommerce-focused email building blocks and automations for things like abandoned carts and placing products in emails.
• Transactional emails triggered by actions your customers take on your Shopify store.

5. Seguno

With the Shopify integration, many of the Seguno features get transferred into your Shopify dashboard so that you can work from one module. It’s also nice to see some data syncing between the two apps, including discount codes that can be placed in emails and utilized through the online store.

As mentioned, the automation portion of Seguno is a standout feature-set. A few of the automations to expect from Seguno include:

• An option to request a customer review.
• Emails that send out when someone hasn’t purchased an item in a while.
• “Thank you” emails for when a customer buys an item from your store.
• Abandoned cart messaging that triggers and sends out to convince people to come back and purchase what they left in their cart.
• A discount reminder to ensure that people don’t forget to use their coupons.
• Coming soon and welcome messaging that assists in convincing customers to learn about your company and potentially come back when they need to buy something.

Pricing 💵

Seguno pricing is rather simple, using subscriber counts to dictate how much you pay. Some of the examples include:

• Free – For up to 250 subscribers. This includes unlimited email sending and all Seguno features.
• $10 per month – Up to 1,000 subscribers.
• $20 per month – Up to 2,00 subscribers.
• Many more plans in between.
• $500 per month – 50,000 subscribers.
• $1,000 per month – 100,000 subscribers.

Top features ⚙️

• Reports that integrate with Shopify reports for a clear picture of where the money is coming from.
• Segmentation with customer groups and exclusion of some recipients.
• Product recommendations in your emails.
• Automations made just for eCommerce, like the coming soon emails, welcome messages, or repeat purchaser messages.
• Discount codes that link to your Shopify store.
• Solid templates for newsletters and automations.
• Integrations with apps for banners, point of sales, and product reviews.
• Abandoned checkout emails and options to request reviews from people.

Which of these best email marketing for Shopify apps and integrations is right for you?

Hopefully, our reviews and in-depth analysis helped you understand a little better what email marketing in Shopify is all about and how to pick your ideal tool. If you’re still wondering which of these is right for your online store, take our final recommendations into consideration:

If you have any questions about the best email marketing for Shopify, let us know in the comments. Also feel free to share information about your favorite email marketing systems, primarily for eCommerce!

Layout and presentation by Karol K and Chris Fitzgerald.