Double Your Site Traffic – Part 2

This is the 2nd post in a 2-part series. If you have not yet read the first article, click here.

This post will focus on increasing your site traffic with the help of social media, Quora, rich snippets, and Google Authorship.

Creating Social Media Accounts

At this point, you should have a couple of posts written and scheduled in your blog. Now, if you haven’t yet, you need to create your social media accounts. You don’t need to wait until you have “enough content” because if you do that, you’ll never have “enough” or it won’t be “good enough”. You visitors want and need to hear what you’re saying. Also, the more time you wait, the more time you give to competitors to take your visitors.

Make Your Profile look like It’s “Lived In”

A huge mistake many businesses make is that they create social media profiles and then rarely post on them. Now you should make or update your profiles on major social networks, including:

  • Facebook
  • Twitter
  • G+
  • LinkedIn
  • Pinterest

Create a custom background or profile image. (If you’re not graphically inclined, you can use a site like Fiverr.) Next, sign up for a social media management tool, like Hootsuite, Sendible, or BuzzBundle. These will help you more easily manage all your accounts.

All of the above programs can help you manage your social media accounts, but they all have features that differentiate them.

  • Hootsuite and Sendible let you schedule posts across multiple networks and manage various accounts in one place. They come with measurement, monitoring, and analytics built in to help you track response and user sentiment.
  • Buzzbundle is a little different as it includes a rudimentary profile management system, but focuses on letting you contribute to to conversations based on specified keywords or phrases.
    It does through several columns of conversation:
    Source: quicksproutBuzzbundle searches forums, Q&A sites, blogs, and social media to find relevant conversations and interactions for you to join in on.

Tying Your Blog Posts Into Your Social Media Accounts

If you’re using WordPress, you can automatically share your blog posts to social media networks as soon as you hit Publish. There are various services out there. Some recommended options are:

  • Jetpack
    • Jetpack can be added as a plugin fairly easily. It lets you easily publicize by just connecting services and having posts shared on them when you click Publish. It also includes a whole suite of site management and monitoring, including subscription lists, widgets, and downtime detection.
      Jetpack supports: Facebook, Twitter, Google+, Tumblr, LinkedIn, and Path.
  • SNAP
    • SNAP allows you to post to social networks with third party API libraries. You format messages individually for each network, increasing the necessary work, but creating a great end-product.
      SNAP supports: Facebook, Twitter, Google+, Blogger, LiveJournal, Delicious, Diigo, Stumbleupon, LinkedIn, Pinterest, Plurk, VKontakte(VK.com), WordPress, and Tumblr.

What Type of Posts Work On Social Networks?

This question is yours to answer. You need to test and find out which ones work well (are read the most and enjoyed/appreciated the most) with social media. However, available data has suggested that the following posts work best generally on social media:

  • Questions and Fill-In-The-Blank
    • These are good for getting a quick response from your audience. You’re not supposed to sell your product directly in your post, though. For example, if you sold cameras, you wouldn’t ask “What matters more to you on your CameraShop camera – megapixels or filters?”
      Instead, ask a question that your audience can relate to – “What’s your favorite moment you caught on film?” Your audience will answer this with happy memories and good times, which will psychologically tie them back to your product.
  • Photo Posts
    • “Caption this” style photos, or user photo contests are great ways to build up buzz and get your audience involved. Invite users to submit photos or take part in a competition for best caption.
  • Click Like/Share if You…
    • Measure customer sentiment on different topics. It’s best to choose things that everyone can agree on, instead of ostracizing people or groups based on particular traits or beliefs.
  • Public Acknowledgement
    • Everyone likes to feel special or appreciated. Reward fans and friends by highlighting a hard-working employee or longtime fan. Offer special, exclusive deals to different sections of your audience.

Join Quora

Quora is a Q&A site where you login to read, contribute, and vote on answers. Questions cover everything from the meaning of life to help using Photoshop. Quora is separated from the other social networks, because it’s completely different from them. Quora isn’t a place to necessarily engage with people who love your product, but a place to interact with influencers. These are people who can raise your traffic, if approached in the right way.

Quora

Note that I Said “In the Right Way”

Nowadays people approach influencers and start raving about how their product is the best and asking them to review it or accept guest blogs, etc.

Put Yourself in the Influencer’s Place for a Moment

Influencers are mostly getting many requests and emails and have probably reviewed plenty of products. If you want to make an impact on Quora, you should do the following:

  • Write truly inspiring, thought-provoking, helpful answers. If it’s good enough, it might go viral and could easily be read by millions of people. Readers can tell intelligent posts from shallow ones.
  • You can write blogs on Quora. The best content for these blogs are short snippets on things you’ve learned, stories and insights that readers can gain from, rather than normal blog posts like tutorials, lists, etc.
  • You can get suggestions of people to follow based on your profile and those you allow by clicking here. There are also a bunch of hacks you can do by adding words to the end of the trailing slash.

Using Rich Snippets & Google Authorship

As you write posts for your blog, don’t forget to claim your Google Authorship. Some WordPress themes include this feature as part of their user profile area. If yours doesn’t, you can use the Google Author Box Reloaded plugin or check out this article to add this functionality.

authorship-serp

Why should you take the time to do this? Because some studies show that Google Authorship photos in search-results can affect your click-through rates drastically. It may change as more people use Google Authorship photos, but for now, most tests have been positive.

Even after you claim your Authorship, there’s no set date or guarantee in general that Google will display your photo in search results. When you’re done setting it up, you can check to see if it’s working with Google’s Structured Testing Tool. Even if it works there, it’s still questionable if it will show up in results.

Even though you may be waiting for Authorship to start working, you can still take advantage of another rich snippet – customer reviews.

06-04

Google Webmaster Tools has detailed information about how to add the reviews/ratings to your pages, but there’s also a WordPress plugin available for those who aren’t so technically inclined.

You can create a page for customers to submit reviews and have them display through Google’s rich snippets.

Source: QuickSprout