35 Best Content Marketing Tools to Maximize Your Results in 2023

HubSpot

HubSpot is an all-in-one Customer Relationship Management (CRM) software. It has a complete suite of tools for all your content marketing needs.

⚙️ Key features:

• A blog editor to help you publish high-quality content
• SEO tools for identifying keywords to rank for
• A user-friendly dashboard for managing social media campaigns

💵 Pricing: Some of HubSpot’s tools are available for free. Meanwhile, paid plans start at $45 per month (billed annually at $540 per year).

Brevo (formerly Sendinblue)

If you want to automate your email marketing campaigns, Brevo might be the right tool. This platform automates user segmentation and marketing messages to help ensure that your emails reach the right people at the right time.

⚙️ Key features:

• Professional email templates
• Automated workflows for both email and SMS marketing
• A drag-and-drop landing page builder

💵 Pricing: Free, with premium options starting at $25.00 per month (billed month-to-month; annual pricing starts at $22 per month).

BuzzSumo

BuzzSumo is a powerful content marketing tool that can help you generate ideas for your campaigns and partner with the right influencers. Plus, it monitors your competitors and provides valuable insights to improve your performance.

⚙️ Key features:

• Content research tools
• Topic ideas for your niche
• Identify the right influencers to work with

💵 Pricing: Get a free or premium plan starting at $99 per month (billed month-to-month; annual pricing starts at $79 per month).

CoSchedule’s Headline Analyzer

Writing powerful headlines can help your content rank higher and drive more clicks. CoSchedule’s Headline Analyzer scans your titles and gives suggestions on optimizing them.

⚙️ Key features:

• Determines the clarity and skimmability of your headlines
• Helps you reach the ideal number of words and characters
• Identifies the emotion in your headline

💵 Pricing: Free.

Hotjar

Hotjar is an analytics tool that provides valuable data about your audience. It can help you discover pain points, improve the customer experience, and more.

⚙️ Key features:

• Heatmaps that provide an overview of user interactions on your site
• Recordings to experience your website as a visitor
• Feedback widgets and surveys to help you improve your content

💵 Pricing: Get started for free. Paid plans start at $39 per month (billed month-to-month; annual pricing starts at $32 per month).

Trello

If you have a team of creators, you’ll likely need an efficient project management tool like Trello to help you stay organized. Using this platform, you can create lists, cards, and boards to track your team’s progress and plan your content marketing campaigns.

⚙️ Key features:

• Automate tasks and workflows
• View all of your projects in one place
• Identify gaps in your schedule and modify your tasks accordingly

💵 Pricing: Trello has a free plan with limited features. Meanwhile, paid plans start at $6 per user, per month (billed month-to-month; annual pricing starts at $5 per user, per month).

Canva

If you create content for social media, using a graphic design tool like Canva is essential. With Canva, you’re able to design eye-catching posts for Facebook, Twitter, Pinterest, and other platforms. You’ll also get templates for flyers, presentations, and other marketing materials. It perfectly complements many of the other content marketing tools on this list.

⚙️ Key features:

• Ready-made designs for a variety of social media posts
• Team collaboration tools
• A scheduler that publishes social media posts directly from Canva

💵 Pricing: Create a free account or purchase a Canva Pro plan starting at $12.99 for one user, per month (billed month-to-month; annual pricing starts at $10 for one user, per month).

Buffer

Buffer is one of the best content marketing tools for social media. It enables you to plan and publish your posts from a single dashboard. Plus, you can collaborate with your team to create high-performing content.

⚙️ Key features:

• Create a publishing schedule for each of your social accounts
• Tailor your posts for each channel
• Get an overview of your content schedule with a user-friendly calendar

💵 Pricing: Start for free or purchase a plan starting at $6 per channel, per month (billed month-to-month; annual pricing starts at $5 per channel, per month).

Portent’s Content Idea Generator

Portent’s Content Idea Generator lets you create catchy titles for your blog posts, podcasts, and videos. All you need to do is type in your subject, and the tool will generate some ideas.

⚙️ Key features:

• View title ideas based on your keywords
• Save titles for future use

💵 Pricing: Free.

Google’s Keyword Planner

If you want to plan your content around popular search terms, Google’s Keyword Planner should be your go-to tool. It helps you explore popular keywords with low competition and optimize your marketing accordingly.

⚙️ Key features:

• Discover keyword ideas in your niche
• See predictions for your chosen keywords, including the number of clicks and impressions

💵 Pricing: Free.

Revive.Social

Revive.Social offers two plugins to help keep your social media accounts active. With Revive Old Posts, you can share your content on multiple channels. Meanwhile, Revive Network lets you share RSS feed items on your social media pages.

⚙️ Key features:

• Publish social media posts for your blog content on rotation
• Automatically share content from your favorite sites on your social media accounts

💵 Pricing: Three different plans, starting at $75 (billed annually). All three plans also offer the option to pay a one-time fee for lifetime access.

Feedzy RSS Feeds

As the name suggests, Feedzy is an RSS aggregator. This plugin can display unlimited RSS feeds on your site, convert feed items to posts and pages, and more.

⚙️ Key features:

• Choose which content to include when importing feed items into posts
• Automatically rephrase or translate your imported content
• Automatically add affiliate links to your content

💵 Pricing: Plans start at $99 per year.

DomainWheel

If you’re creating a new site for your business’s marketing campaigns, you’ll want a domain that can help you stand out from the crowd. The DomainWheel name generator allows you to explore ideas based on specific keywords.

⚙️ Key features:

• Explore domain name ideas related to your niche and keywords
• Filter the results by domain extension, number of keywords, and more

💵 Pricing: Free.

Basecamp

Managing multiple projects and team members can be challenging. Basecamp can simplify the process with handy to-do lists, a project schedule, a calendar, and more.

⚙️ Key features:

• A one-page dashboard for all your projects and assignments
• A centralized platform for team communication and instant messaging
• An organized space for sharing and storing files

💵 Pricing: Two plans, each with a 30-day free trial. After the trial, the entry-level plan is $15 per user, per month (billed month-to-month).

Acrolinx

Acrolinx is one of the best AI-powered content marketing tools that’s designed to help enterprises improve the quality of their content. Using this tool, you can ensure that every piece of content fulfills a specific role in the customer journey.

⚙️ Key features:

• Define targets for your different types of content
• Ensure that every piece of writing aligns with your standards
• Make better marketing decisions with detailed analytics

💵 Pricing: Contact the company for a quote.

Hootsuite

Hootsuite is a powerful scheduling tool for social media content. It can help you plan your content marketing strategy for Facebook, Instagram, Twitter, and other platforms.

⚙️ Key features:

• View all of your social media posts in one calendar
• Monitor trends in your industry
• Access insights on the best posting times

💵 Pricing: Four plans. The first two give a 30-day free trial. Entry-level plan is priced at $99 per month (billed annually), or you can skip the trial and get 20% off.

Uberflip

Uberflip is a digital marketing platform that helps you create personalized content for your customers. It’s a powerful tool for converting leads into satisfied clients.

⚙️ Key features:

• Use AI recommendations to personalize your content
• Collect all of your digital assets in one place
• Access insights to improve the customer’s buying journey

💵Pricing: Request a demo or contact the Uberflip team for a quote.

Optimizely

Optimizely is another excellent option among this list of content marketing tools to use for your campaigns. It can help you create impactful digital experiences and facilitate collaboration among different teams.

⚙️ Key features:

• A marketing calendar to help you stay on track
• An organized library for your digital assets
• Detailed performance analytics for your campaigns

💵 Pricing: Start for free, or contact the Optimizely team for a quote.

Yoast

Yoast is one of the most popular SEO plugins for WordPress. It helps you improve the readability of your blog content and use target keywords in the right places.

⚙️ Key features:

• Improve your site’s SEO with optimized titles, meta descriptions, and more
• Access suggestions for internal links
• Follow recommendations on optimizing content for readers and search engines

💵 Pricing: Download the free plugin or purchase the premium version for $99 per year.

Scribus

Scribus is open-source desktop publishing software for Windows, Linux, and other operating systems. It’s an ideal content marketing tool for publishing physical materials like magazines and booklets.

⚙️ Key features:

• CMYK colors, spot colors, and ICC color management
• Vector drawing tools
• Support for a large number of file types

💵 Pricing: Free.

QuestionDB

An effective way to drive traffic to your site is to answer common queries. With QuestionDB, you can explore frequently asked questions about specific topics.

⚙️ Key features:

• Automatically generates a list of questions based on the keywords you provide
• Uses real-time data from search engines

💵 Pricing: Use the tool for free or purchase a plan starting at $15 per month (billed month-to-month; annual pricing starts at $12.50 per month).

Mixkit

If you’re looking for free assets for your marketing campaigns, Mixkit has you covered. This platform contains stock video and music clips, sound effects, and video templates.

⚙️ Key features:

• Curated clips, audio files, and templates for content creators
• Unlimited downloads, no attribution required

💵 Pricing: Free.

Similarweb

Similarweb is a market research tool for analyzing other websites in your niche. You can use this data to outperform your competitors.

⚙️ Key features:

• Keyword research, audience analysis, and other valuable insights
• Benchmarking tools to help you stay ahead of the competition

💵 Pricing: Plans come with a 7-day free trial (no credit card required). Entry-level plan for up to nine users starts at $167 per month.

AWeber

AWeber offers content marketing tools to help you reach your business goals. These include a landing page builder, email automation, and web push notifications.

⚙️ Key features:

• Beautiful email templates
• Segmentation and dynamic content to personalize your messages
• A/B split tests to improve your campaigns

💵 Pricing: Use AWeber for free or purchase a plan starting at $14.99 per month (billed month-to-month; annual pricing starts at $12.50 per month).

Hemingway

If you’re worried about the quality of your writing, Hemingway can help you fix confusing and poorly worded sentences and make your content more readable. It highlights problems within your text and provides suggestions for resolving them.

⚙️ Key features:

• Helps you keep your content clear and simple
• Identifies issues in real-time

💵 Pricing: The Hemingway app costs $19.99 and is available for both Mac OSX and Windows.

AllTop

Finding trustworthy information for your content can be challenging. With AllTop, you can see a list of the top news articles in different industries, updated in real-time. This makes it easier to use sources in your stories.

⚙️ Key features:

• Displays the top articles on popular sites like Mashable and TechCrunch
• Option to create a custom RSS feed

💵 Pricing: Free.

Airstory

Airstory can help you turn your research into a well-written article. It enables you to save your sources for easy access and organize your ideas with cards.

⚙️ Key features:

• Save research and data as cards
• Organize your cards into an outline or board
• Add your cards to a Google Doc

💵 Pricing: Two plans. Entry-level plan offers a 7-day free trial and then it’s $25 per month.

Exploding Topics

Covering trending topics can effectively engage your audience. Exploding Topics lets you discover trends before they become popular, so you can stay one step ahead of other businesses. It’s probably one of the most unique content marketing tools on this list.

⚙️ Key features:

• Analyzes millions of searches, conversations, and mentions on the web to identify growing topics
• Looks for products and industries that are likely to become popular in the coming months

💵 Pricing: Two plans. Both offer a 14-day trial for $1. After the trial, the entry level plan is $39 per month (billed annually).

Frame.io

If you produce video content, Frame.io can help you streamline your workflow and improve collaboration with your team. It lets you share your content, collect feedback, and more.

⚙️ Key features:

• Users can leave comments on your videos and draw on the frame to highlight problems
• You can export and upload videos for review and share media assets from the same dashboard

💵 Pricing: Use the platform for free or upgrade to one of three paid plans, starting at $15 per user, per month (billed month-to-month; annual pricing starts at $13 per month). All plans come with a 7-day free trial (credit card information required though).

Rank Math

Rank Math is a WordPress SEO plugin that helps you optimize your content with built-in keyword suggestions. It also enables you to explore frequently asked questions on particular topics and address them in your post.

⚙️ Key features:

• An AI-powered tool with keyword and linking suggestions
• A rank tracker to monitor your content’s performance
• Support for a variety of schema types, including articles, products, and courses

💵 Pricing: Use the free plugin or purchase one of three premium plans, starting at $59 per year.

ConvertKit

ConvertKit is a content marketing tool that helps you create engaging newsletters and grow your email list. It also automates your email marketing campaigns.

⚙️ Key features:

• Create customized content for different audience segments
• Build beautiful landing pages for your campaigns
• Design high-converting signup forms

💵 Pricing: Get a free plan (for up to 300 subscribers) or upgrade to a paid plan, starting at $15 per month (billed month-to-month; annual pricing starts at $9.00 per month).

Kraken.io

If you use media-heavy landing pages for your campaigns, you’ll need to optimize your images for faster loading times. Kraken.io is an image optimizer that compresses your media files without compromising their quality.

⚙️ Key features:

• Resize images to your preferred dimensions
• Optimize your files in bulk

💵 Pricing: All plans start out as a free account (no credit card required) which comes with 100 MB of testing quota. After that, choose from five plans, starting at $5 per month (billed month-to-month; annual pricing starts at $4.17 per month).

Vidyard

Vidyard is a video marketing platform where you can store your clips and use them in your content marketing strategies. You can also measure the performance of your videos.

⚙️ Key features:

• Manage all your marketing videos in one place
• Add calls to action and forms to your video content
• Optimize your clips for SEO

💵 Pricing: Use Vidyard for free or purchase a plan starting at $29 per month (billed month-to-month; annual pricing starts at $19 per month).

Airtable

The final option on our list of content marketing tools is Airtable. It helps you connect all your teams, data, and projects with powerful apps to complete tasks more efficiently.

⚙️ Key features:

• Create custom interfaces for every teammate with the information they need
• Collect all your data in one place for easy access

💵 Pricing: Start for free or purchase one of three paid plans starting at $12 per seat, per month (billed month-to-month; annual pricing starts at $10 per seat, per month).

Conclusion 🧐

Do you have any questions about the content marketing tools featured in this post? Let us know in the comments section below!