Which is the Best WordPress Popup Plugin? 4 Top Solutions Compared

Love them or hate them, email subscription popup plugins just do their job. And they do their job well. So well, in fact, that reports of 600% increases in conversion rates purely as a result of implementing the right email marketing strategy are not uncommon to see.

That being said, if you want to get the best WordPress popup plugin for your site, you’ll quickly find out that they are not all created equal. Or more accurately, if you get yourself a sub-par solution, you’ll only be frustrated trying to get it to fit your needs, not even mentioning delivering any worthwhile results.

So this is where today’s post comes into play:

Here, I’m comparing four of the best email subscription popup plugins on the market and naming the best WordPress popup plugin of the lineup.

Which is the Best WordPress Popup Plugin?
Note. This comparison has been written based on first-hand experience of actually working with the plugins. However, in all honesty, I have been using some of them more extensively than the others. 

Here are the features, the pros and cons, and the overall verdict on who should use each of these email subscription popup plugins for WordPress:

Which is the best WordPress popup plugin:


1. OptinMonster

OptinMonster is the email subscription popup plugin that we’ve been using here on CodeinWP for a long time. But not only here, we also have it on JustFreeThemes, ThemeIsle and will probably roll it out onto Revive.Social too.

To summarize it in one sentence, OptinMonster just works. There’s no funny bugs, no difficult-to-comprehend features, no ugly templates, etc. With OptinMonster, you simply get the exact range of features and abilities that can help you build your email list.

In a way, OptinMonster is the Apple of email optin plugins.


OptinMonster – features

  • Multiple different types of optin forms and boxes, not just popups. Plus, they support drag and drop editing.

optinmonster forms

  • Built-in A/B split testing module – you can test any element of a form individually, or even put two totally different forms against one another.
  • Exit intent functionality – shows a form to your visitor when they’re just about to leave the page.
  • Multiple form display triggers – show a form after X seconds, after scrolling down X amount, after the visitor clicks on a link, and more.

optinmonster trigger

  • Built-in analytics – see your clicks, views, conversions, etc.

optinmonster stats

  • Page-level targeting – show forms only on specific pages.
  • Mobile popups – not just mobile-optimized standard popups, but completely custom popups for mobile devices.
  • Integrates with all popular email service providers (MailChimp, AWeber, etc.).

Okay, let’s stop here with the features, even though I’m only scratching the surface. If you want to get to the bottom of everything, here’s a complete list of OptinMonster’s features.

OptinMonster – pros and cons

  • Great form customization options. Once you pick a template, you can adjust pretty much everything about it. Change the images, the form fields, display a privacy statement, realign things, etc.
  • You can pick who should see a given form: new users vs returning, people who have viewed X pages, visitors from a specific location, and more. Basically, you can build yourself a pretty advanced structure.
  • Front-end form editing (see what your form looks like as you’re working on it).
  • Form display triggers. Those work really nicely, allowing you to display a form just in the right moment (based on the user’s behavior, the amount of time on the page, how far they’ve scrolled, etc.)
  • There are custom mobile popups. Most tools on the market make their forms universal and mobile-friendly, but OptinMonster goes further with their specific custom popups for mobile.
  • Speaking in terms of the best WordPress popup plugin, this is not a WordPress plugin per se. I mean, the core OptinMonster tool works as an independent SaaS solution. The WordPress plugin that comes with OptinMonster is only meant to make the integration more seamless.
  • Although the popup themes/templates are good-looking and there’s nothing wrong with them, there isn’t that many of them to choose from. Plus, if you don’t customize whatever theme you’ve selected, you risk that your popup is going to look the same as other people’s.

Who should use OptinMonster?

OptinMonster is the perfect solution for online marketers, bloggers, and website owners in general who not only want to get their hands on a cool email popup solution, but would also rather have all their email optin related efforts taken care of by a single tool.

OptinMonster truly stands out as the complete package for anyone for whom email marketing is an important part of their business (if not the most important part). You get all the features you’d need, everything’s easy to use and it just works. That’s why OptinMonster is no.1 – the best WordPress popup plugin – on our list.

The prices start at $9 / month, and go up to $29 / month. More on that.


READ ALSO: OptinMonster vs LeadPages vs SumoMe vs Thrive Leads

2. SumoMe

SumoMe has earned a lot of fans basically from day one of its existence. Created by Noah Kagan, it has quickly grown to be one of the most popular website marketing solutions out there.

What sets it apart is that it takes a much broader approach rather than just focusing on email. SumoMe has modules for social media, cross-site promotion (you link to other sites and they link to you), heat maps, scroll maps, and more.

Overall, it’s a complete toolkit to help your website grow. But let’s stick to what’s in the email popup realm:


SumoMe – features

The specific SumoMe module that gives you email popups is called List Builder. The features:

  • Display popups based on clicks, timers, or exit intent.
  • More than a couple dozen popup templates/designs.

sumome templates

  • You can adjust the colors, texts, fonts and other elements of your popups’ appearance. Plus, everything works with drag-and-drop.
  • The popups are mobile-optimized.
  • A/B split testing module built-in.
  • Built-in analytics.

sumome stats

  • You can show different popups based on referrer URLs. This allows you to have individual forms for people coming from Facebook, Twitter, and other sites.
  • Integrates with all popular email service providers.

Setting the List Builder module aside, you can also enable a couple of complementary modules to get even more opportunities to build an email list:

  • Smart Bar – display a narrow bar at the top of a page (you can put another optin form in it).
  • Scroll Box – display an opt-in form when a visitor scrolls down X amount.
  • Welcome Mat – display a full-screen optin form to new visitors.

sumome modules

SumoMe – pros and cons

  • Offers a great set of features free of charge. There are premium plans – more on that in a minute – but to just get the bare functional minimum, and that including the popup forms, you don’t need to pay anything.
  • Front-end form editing (see what your form looks like as you’re working on it).
  • The analytics are really nice and give you a good overview of what’s going on with your forms.
  • You can create multiple popups, all working based on different triggers and catering to different visitors.
  • You can choose whether you want to use the popup for email optins, standard call to action buttons, or social media.
  • Just one popup template available in the free version.
  • Just like with OptinMonster, this is not a WordPress plugin per se. SumoMe is another SaaS solution with a WordPress plugin acting only as the integration layer.

Who should use SumoMe?

SumoMe is probably the best free email popup plugin out there, which makes it the perfect entry-level solution into serious email marketing.

I’m saying serious because SumoMe has a number of advanced features and a good analytics/tracking module. Plus, it gives you multiple different types of popups to use.

Then, if you need more, you can upgrade to SumoMe Pro, or transition to another paid tool.

You can get started with SumoMe for free. The cheapest Pro plan is $29/month – for one site (full pricing). What’s worth pointing out is that $29/month is actually what the most expensive version of OptinMonster costs, and you can use that on unlimited sites. Your call.


3. ConvertPlug

ConvertPlug is a solution that’s in many ways similar to OptinMonster, but the main differentiating factor is that it’s an actual WordPress plugin (not an SaaS solution that only integrates with WordPress).

What’s also clear right away is that ConvertPlug focuses on ease of use heavily, and gives you a great dashboard where you can quickly get a grasp on everything.

That being said, it’s a purely email-centered solution, so you don’t get any of the extra stuff like you do with SumoMe, for example. Then again, it’s hard to call something like that a flaw since this list is all about finding the best WordPress popup plugin.


ConvertPlug – features

There are three main modules in ConvertPlug:

convertplug modules

Here’s what’s inside:

  • All of the popup types you’d need (full-width popups – covering the whole page, info bars, slide-ins, inline forms for sidebars, etc.):

convertplug popups

  • An impressive library of popup templates.
  • Integrates with all popular email service providers.
  • There are popup triggers based on time spent, link click, when the person finishes reading a post, and more.

convertplug triggers

  • Built-in split testing.
  • Built-in analytics.
  • Popup importing.
  • Built-in contacts manager (you can gather your contacts inside ConvertPlug, and then export them to your MailChimp or whatever).

ConvertPlug – pros and cons

  • The best library of pre-designed popup templates in the market.
  • Front-end form editing (see what your form looks like as you’re working on it).
  • Really really easy to use and get started with.
  • Works with custom font collections from Google Fonts – so you can make your popups look and feel like they belong on your site.
  • The built-in contact management is cool. Again, with it, you can capture, sync, manage and analyze your contacts all within your website.
  • Handy split testing and analytics allows you to improve your forms over time.
  • I’m stretching it, but the only downside is that if you want to use it on more than one site, you can’t manage your email efforts from a single dashboard (like with OptinMonster), but instead need individual plugin installs on each site.

Who should use ConvertPlug?

If what you need is “everything email” and you want to have it as a standalone WordPress plugin, and with great analytics, and with multiple popup templates, and with split testing, and with … basically everything, then ConvertPlug will be the best WordPress popup plugin for you.

Moreover, ConvertPlug has by far the most attractive pricing out of all the premium solutions here. Normally, you can get it for $26 (lifetime updates, six months of support, one site license), or if you’re lucky, sometimes there are discounts of up to 30%, so the price goes down to $18 (like now, for instance).

Tip. You can also get ConvertPlug as a free bonus together with a couple of ThemeForest’s themes. For example, if you buy the X theme, you get ConvertPlug and a handful of other premium plugins bundled in for no extra charge. In other words, if you can get it for free, this is no doubt going to be the best WordPress popup plugin for you.


4. Rapidology

In short, Rapidology is a rather bold fork of another email popup plugin – Bloom by Elegant Themes. Where by bold I actually mean that they took Bloom’s branding off, put Rapidology’s on, and released the whole thing for free. All within the boundaries of GPL.

Anyway, the plugin itself delivers all the email popup features that most website owners or email marketers could need, and it does so in an easy-to-use package.


Disclaimer. For those 'in the know'
… please don’t hate on me for including this plugin on the list. I’m not an extremely enthusiastic fan of how the plugin was developed and etc. All I’m doing is reporting that a plugin like this exists, and that it’s a serious contender in the email subscription popup plugins space no matter if you like the backstory or not.

Rapidology – features

  • Six different types of email optin forms. Apart from popups, you also get slide-ins, inline forms (use them anywhere within your blog content), widget forms, below-content forms, protected content forms.
  • Nice popup templates to choose from, more than 100 of them.

rapidology forms

  • Highly customizable form designs (borders, colors, fonts, load-in animations, buttons, etc.)
  • Built-in stats and analytics.
  • All forms are mobile-responsive.
  • Integrates with all popular email service providers.
  • Multiple triggers for form display.

rapidology triggers

  • You can choose the pages where forms get displayed.

Rapidology – pros and cons

  • You get all the types of forms you might need, not just popups.
  • A very large form templates library, and they all seem great-looking.
  • It gives you a lot of customization options through the admin panel.
  • It’s free.
  • No front-end form editing (you can’t see what your form looks like until you save the settings and preview your creation).
  • There are some bugs. For instance, the stats don’t work for me. All I keep seeing are big zeros under my view counts and optins, while new visitors and emails are indeed coming in.

Who should use Rapidology?

At this point, since we’re four email subscription popup plugins into this list, it becomes rather hard to point out the exact type of user that can benefit from this on the most. So the only honest thing I can say is that if none of the above solutions have resonated with you for one reason or another, then indeed check out Rapidology.

Or, better yet, if you already have an Elegant Themes subscription, get Bloom, which is normally a paid product. If not, or if you want to test out the core of the solution, consider getting Rapidology.

And obviously, if you’re absolutely positive that you don’t want to spend any money on your best WordPress popup plugin then Rapidology can be your thing.

Email subscription popup plugins: Conclusion

I’m really curious to know what your favorite tool is, but for me, the top 3 goes like this:

  1. OptinMonster – best WordPress popup plugin as an integrated SaaS solution
  2. SumoMe
  3. ConvertPlug – best WordPress popup plugin standalone

I’m fairly positive that you’re going to find your perfect tool – the one that fits your needs hand-in-glove – just by checking out these three.

What’s your take here? Did I miss anything – is there another solution that can be proudly named the best WordPress popup plugin? Also, what’s your no.1 challenge right now when it comes to email popups on your WordPress site?