Marketing consists of tons of different tasks, like creating killer copy, crafting personalized email sequences, and maintaining a social presence. Therefore, you might be looking for an easier (and quicker) way to get the work done. However, while there are lots of exciting new AI services, it’s difficult to know which are the best AI marketing tools.
Fortunately, we’re here to help you decide which AI marketing tools are worth the time, effort, and money. Better yet, we have solutions for content generation, Search Engine Optimization (SEO), automation, customer support, and more. This way, you can boost your team’s productivity and complete tasks in a fraction of the time it would usually take. 🎯
In this post, we’ll take a closer look at the benefits of using AI marketing tools. 🤖 Then, we’ll explore ten of the best options. Let’s get started!
📚 Table of contents:
The benefits of using AI marketing tools
Artificial Intelligence (AI) uses machine learning and Natural Language Processing (NPL) to replicate real human conversations. Additionally, it can analyze and interpret data to make automated decisions.
As such, AI platforms provide an easy way to speed up your workflow by taking care of the more tedious marketing tasks to free up time to focus on more advanced tasks. Typically, you’ll need to train your AI tools first (initiate the first action, give your chatbot a personality, or feed it the relevant data). But then, the best AI marketing tools work without intervention from a human being.
What’s more, you can use AI platforms across all areas of marketing. So, if you’re looking for a way to increase your content output, you might like to use AI content generators which are capable of creating entire articles, sales emails, social posts, and more. You can also diversify your content schedule by using AI to create videos, infographics, or images.
Better yet, AI marketing tools can even help you conduct competitor analysis, or improve your Return on Investment (ROI) with better targeting. And more than that, rather than manually optimizing your website, you can implement AI solutions that perform Search Engine Optimizaion (SEO) automatically.
Best AI marketing tools to grow your business in 2024
Now that you know the benefits of implementing AI in your workflows, let’s take a look at ten of the best AI marketing tools to grow your business.
If you’re looking for an AI solution to copywriting, Jasper is one of the best platforms on the market. You can use it to quickly create product descriptions, blog posts, landing page copy, and more.
Better yet, you’re able to determine the exact tone and style for your content to reflect your brand voice and maintain consistency across all touch points. And, you can even use more than 50 built-in templates to simplify the process further.
What’s more, it only takes a single click to generate engaging titles and meta descriptions. However, you may need to review the content to add some personality or reduce repetition.
For single users, Jasper costs $39 a month. Or, you can upgrade to the Pro plan for $59, gaining access to up to five seats and collaboration tools.
2. Surfer SEO
Surfer SEO is a handy optimization tool that helps you create content that ranks high in the search engine results. One of the best parts about the platform is that it conducts real-time assessments, scoring content against factors like keyword density, content length, images, and more.
Better yet, the tool will even generate a content outline with suggested headings. And, you can simply paste in your text (if you work on other platforms like WordPress), or write your blog post directly in the editor. Meanwhile, you’re able to integrate the Surfer platform with other useful services like Jasper, Google Docs, and more.
The cheapest Surfer SEO plan costs $119 per month and supports two seats and 60 articles per year. Or, you can upgrade from $239 per month for five seats and 120 articles.
Grammarly is one of the best AI marketing tools for providing accurate grammar and spell checks. Better yet, you can use the service across tons of apps like Gmail, Facebook, Twitter, and more.
However, what makes Grammarly better than similar services is that it goes beyond simple grammar and punctuation. Instead, the tool picks up on redundant words, style inconsistencies, and word choice alternatives. Meanwhile, errors and suggestions are color-coded but it’s up to you to make the change or ignore the advice.
You can use Grammarly for free to adjust your writing tone, fix mistakes, and generate text with 100 AI prompts each month. Or, upgrade to a paid plan from $12 per month to access full sentence rewrites, plagiarism detection, and 1,000 AI prompts per month.
4. Brand 24
If you want to find out what real users think about your business, Brand 24 is a great AI tool to use. This way, you’re able to aggregate mentions across social media, forums, blogs, news sites, and more.
Meanwhile, with sentiment analysis, Brand 24 can even detect specific conversation topics and relay the emotions of reviewers (positive, negative, or neutral). As such, it’s a great way to identify your best online reviews, or pick up on product issues. And, the tool can even generate actionable insights and personalized suggestions to help you improve your marketing efforts.
The cheapest Brand 24 plan costs $99 a month, but this only includes one AI feature (sentiment analysis). To access advanced AI features, you’ll need to upgrade to at least the Pro plan, which costs $249 a month with an annual contract. This also supports unlimited users, 12 keywords, and real-time updates.
Flick is a powerful marketing tool that provides a sophisticated AI social media assistant. This makes it quick and easy to brainstorm, write, and schedule all your social content in one place.
It offers a neat AI caption writing feature to craft custom captions. Meanwhile, you can use auto-suggested hashtags to enhance your visibility across platforms. Better yet, you’ll get access to in-depth reports to track hashtags, accounts, and content.
The cheapest Flick plan ($12 per month) is suitable for a single user and supports four social media accounts. However, there are two additional plans to choose from to link more social profiles, more user logins, and schedule unlimited posts.
Seventh Sense is one of the best AI marketing tools which makes sure your email campaigns are delivered at the ideal time for your target audience. It’s designed specifically for HubSpot and Marketo to help you increase engagement and conversions.
For every customer or subscriber in your database, Seventh Sense uses AI to optimize frequency and personalize delivery times to drive desired results. Plus, you’re able to make changes and pause campaigns based on instant data analysis.
For HubSpot users, Seventh Sense costs $64 per month and supports 5,000 contacts. Marketo users will pay $360, but this includes 50,000 contacts.
MarketMuse provides a total AI solution to your content. For example, you’ll get access to automated content audits which reveal how your content is performing and what improvements can be made. Better yet, you can run competitor analysis, which identifies gaps to leverage in the search engine results page (SERPs).
Additionally, you can use AI features to create topic clusters and target relevant keywords. And, like Surfer SEO, you’re able to build full content briefs that provide information about the structure and topic of posts, questions to answer, links to include, and more.
If you’re only looking for limited page-level insights, you can use MarketMuse for free. But, for full page-level insights and more queries, you can upgrade to a premium plan (prices start at $149 a month).
It’s impossible to discuss the best AI marketing tools without mentioning Chatfuel. As one of the most popular chatbots on the market, this platform aims to increase lead generation, and boost cross-sells and upsells for your ecommerce store.
A chatbot provides an efficient way to deal with customer queries and enhance customer engagement. For example, you’re able to offer real-time support, activate drip campaigns, and collect customer feedback to improve your products/services.
What’s more, you can even conduct easy A/B split tests to find the right messaging, images, call-to-actions, and more. Better yet, it’s an ideal solution if you’re looking to sell products on WhatsApp. You’ll even gain green badge verification to increase trust with customers.
Chatfuel prices start at $14.39 a month, but you’re limited to 500 conversations per month. If you go over this limit, you’ll be charged an adjustment fee of $0.03 for every additional conversation. Or, you can spring for an Enterprise plan (with costs starting from $300) for access to a tailored plan, a personal account manager, and priority support.
Optimove is a customer data platform that has some neat AI marketing features. It’s a great tool to collect data across multiple platforms and networks. Then, you can analyze or share the data. Plus, you can use it to inform your marketing campaigns.
OptiGenie (Optimove’s bot) generates actionable insights based on your customer data. For example, it might suggest less communication with certain customers, or highlight ineffective campaigns to drop from your marketing activities. Better yet, it can generate personalized messages with product recommendations to score you more conversions and sales.
Optimove lists three plans to choose from with higher-priced plans consisting of more marketing channels and more weekly campaigns. However, pricing isn’t listed for these plans, so you’ll have to call the company directly to figure out the best solution for your brand.
Zapier provides one of the simplest ways to build connections between tons of different systems like customer data platforms, content management systems, social media, and more. Better yet, it’s able to automate certain processes to help you save time and reduce repetitive (or tedious) tasks.
Additionally, you need absolutely no coding knowledge to set up your automations, and you can even find premade templates to speed the process up. All you have to do is select a trigger(s) and action(s), and Zapier’s AI works behind the scenes to interpret signals with total efficiency.
For example, when you receive a new signup on your website, you can automatically add them to your mailing list. Or, when you get a new HubSpot contact, you can create a new row in your Excel spreadsheet or Airtable base. Currently, Zapier supports over 6000 apps. Plus, you’re even able to set up multi-step sequences with premium plans.
If you’re looking to configure single-step Zaps, you can use Zapier for free. However, for multi-step sequences, auto-retries, and custom logic, you’ll need a premium plan. These start at $19.99 a month.
If you’re looking to improve efficiency and productivity, it’s a great idea to use the best AI marketing tools. Better yet, you can find options to help you create high-converting campaigns and craft engaging content in minutes. And, many AI solutions are completely beginner-friendly, which makes them suitable for even the least tech-minded team members.
🏆 To recap, here’s ten of the best AI marketing tools (and when to use them):
- Jasper to quickly generate content like product descriptions, blogs, and website copy.
- Surfer SEO to optimize content to rank higher in the search results.
- Grammarly to adjust your writing tone and fix mistakes like spelling errors.
- Brand24 to identify reviews and mentions to improve your marketing efforts.
- Flick to create and schedule social content.
- Seventh Sense to optimize your email campaigns.
- MarketMuse to create high-performing content and automate content audits.
- Chatfuel to enhance customer engagement and support.
- Optimove to collect and analyze customer data.
- Zapier to connect different systems and automate repetitive tasks.
Do you have any questions about how to find the best AI marketing tools? Let us know in the comments below!
Don’t forget to join our crash course on speeding up your WordPress site. Learn more below: