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4 New Creative Use Cases on How to Automate Your Social Media Presence via WordPress (Never Before Published)

Let’s start with something fairly obvious – sharing your content on social media is important, of course. However, who actually has the time to really make it a truly deliberate and thought through practice?

Basically, even though we know it to be something very valuable in the long term, we find it hard to devote our time and attention to it on a daily basis.

So in comes auto sharing content to social media. In itself, doing it from your WordPress site is actually not that difficult. There are various tools. The simplest: you can get Jetpack and set it to grab what’s latest on your blog and then share it, or Revive Old Post to do the same with your archived posts. Done and done.

However, this is only the tip of the iceberg, and there’s a lot more that can be done in terms of auto sharing.

First question, though, why would you even want to share stuff on social media automatically? What’s the point?

 
There’s a couple of things that we can achieve with smart auto sharing. Here are the benefits that you can get after implementing the use cases that we’re going to discuss today:
  • build real relationships with influencers in your niche,
  • have all your content creation efforts – across multiple platforms – taken care of and auto shared to your social media profiles,
  • save time by gathering all company news and sharing them to a single or multiple social media streams (company profiles),
  • get peace of mind by setting up auto sharing for things you know you should be sharing but tend to forget about.

The above might not sound all that clear right now, but I promise that you’ll find at least one of the following use cases really useful for your needs. Onwards:

1. How to build relationships with influencers via content that’s auto shared

First off, what we’ll be auto sharing is their content – your influencers’ content – and not your own content.

Here’s how it works:

To begin, you need a standard WordPress site and our Revive Network plugin. I probably should have mentioned this earlier. We’re quite proud of this plugin, and it’s what enables me to bring you all these social media automation cases today. You can get it here (premium; different licenses available), and here’s an in-depth how-to on installing the plugin and getting it configured.

The core idea behind this particular approach is to (1) pick your influencer(s), (2) take note of all their content feeds (from their blogs, YouTube channels, whatever), and then (3) share them automatically whenever there’s something new, while also subtly letting them know how much traffic they’re getting through your shares.

Sounds perhaps a bit convoluted, so let’s break things down:

 

a) Pick influencers and feeds

What we need to make all this work are direct links to your influencers’ RSS feeds. Those should be easy to come by.
  • For most WordPress blogs, you can find the RSS feed URL by simply adding feed at the end of the site’s main URL (e.g. https://www.codeinwp.com/blog/feed/).
  • For YouTube channels, this can be done by grabbing the channel’s ID from its URL and then adding it at the end of this one: https://www.youtube.com/feeds/videos.xml?channel_id=. In ThemeIsle’s case, the feed URL is therefore https://www.youtube.com/feeds/videos.xml?channel_id=UCAQcBsP3h6p5yXgFap4LEGA
  • You can follow a similar methodology to discover RSS feed links for other platforms as well.

Note: While you technically can try going after more than one or two influencers at a time, you probably shouldn’t. Going above, say, three people makes it rather clear that you’re automating things, and you don’t necessarily want that.

That being said, you can go after multiple feeds of a single influencer. Probably the best approach is to list all the main feeds of a given person. For instance, for some people, their Medium feed is often a repost of their main blog. In this case, you don’t want both.

b) Set up Revive Network to make yourself noticed

As I mentioned, the goal here is to not only share other people’s content, but to also subtly let those people know how much traffic they’re getting because of you. The keyword here is subtly.

What you do is start by setting up Revive Network normally. First, integrate it with your own social media profiles – so that it knows where to share content.

Next, proceed to add your influencer’s content feeds. Again, here’s the complete how-to on the plugin.

 
The next step is to set the schedule and tell Revive Network how often it should be on the lookout for new things to share.
 
I’d recommend the following settings:
  • check for new content every three hours or so (no need to do it more often),
  • share just one post (if your influencer publishes more pieces of content in a short span of time, they’re probably only different versions of the original one, and we don’t need to share them all),
  • sharing intervals – how often to share content to your feeds – set this to whatever works for your profile,
  • purge all content after 12-24 hours.
 
At this point, Revive Network will track the feeds you’ve added and analyze them for new content. Whenever anything pops up in the influencer’s feeds, Revive Network will send out a social media share based on your template. Speaking of which:

The goal here would be to make your templates sound natural and utilize some short intro that will go before each share. At the same time, you can use “Magic Tags,” which will then be replaced before the share goes live. For instance, a template like this:

{mention} writes about “{title}”. Read more here {link_w_utm}

Is going to be turned into something like this:

@codeinwp writes about “August 2017 WordPress News”. Read more here https://www.codeinwp.com/blog/august-2017-wordpress-news/

Now about the “getting noticed” part:

So the shares alone might not be enough to get you on anyone’s radar. To improve your chances, you should use custom UTM tags in your shares.

Something you might have noticed above is that, when sharing the content, we used the Magic Tag {link_w_utm}. This takes the direct URL pointing to the person’s content and adds a custom UTM tag to it.

For instance, an URL like https://www.codeinwp.com/blog/august-2017-wordpress-news/ gets converted to https://www.codeinwp.com/blog/august-2017-wordpress-news/?utm_source=karol_twitter.

This gives you one huge benefit:

Whenever someone sees your tweet and follows through to the influencer’s content, that influencer will see your referral in their site analytics. Like so:

The truth is that many people are obsessed over analytics. And even if not, then at the very least they check their stats every week or so. After all, being deliberate in their online efforts is what made them into influencers in the first place.

 
 
So once those referral numbers add up over time, there’s a high chance the influencer will notice them. This, in turn, makes it easier for you to reach out to them with whatever you might have and truthfully say that you’ve been paying attention and sharing their content for a while.
 
You can set custom UTMs in Revive Network easily. And even if you don’t change any of the default settings, the plugin will still fill in the UTM tags based on your site’s URL.

Overall, it’s a huge benefit for people to be able to see who’s talking about them in their UTMs, and you can very well capitalize on that.

Networking is everything – not an overstatement. For example, as Bill Widmer shared in one of our recent posts here on the blog, quote:

The more your network grows, the easier it becomes to promote your work, and the more opportunities naturally come your way.

Prime example: My freelance writing career took a massive upswing this past January. I was able to get into a Slack group consisting of some of the most well-known marketers and writers on the web.

My income tripled almost overnight. They gave me opportunities I never would have dreamed of.

2. Take care of all your content creation efforts in one place

As I mentioned earlier, setting up some basic auto sharing for your site’s main content is very simple – you can just install Jetpack (or whatever else you prefer) and be done with it in minutes.

However, once you start contributing to a lot of other places, this is where things become more complicated.

For instance, it’s not uncommon for people to be blogging, Mediuming, YouTubing, podcasting, and participating in various forums all at the same time. And, of course, all of that content should get some social media love. After all, you want people to either notice you, keep coming back for more of your content, or simply don’t forget why they followed you in the first place.

So how do you set up a reliable auto sharing for all that?

One obvious solution, Buffer, which you’re probably quite familiar with. The way it works is simple – you just submit a link, and it gets added to your queue. Or, a feature that’s a relatively new addition to Buffer, you can now add whole RSS feeds to it, review what’s coming in, and then decide what gets shared and what’s dismissed.

 
 
However, Buffer has also its downsides. Specifically, there are 12 such downsides each year. Here are mine:

Granted, $10 a month isn’t exactly a lot – roughly two and a half flat white coffees at Starbucks – but it still feels a bit hard to stomach for me.

 
And don’t get me wrong; if Buffer is your favorite tool ever then you should probably keep using it. I understand … and as you can see, I’m still a paying customer too. That is all fine.

However, what I want to present you today is just one alternative – something to consider if you’re perhaps looking for a cheaper solution or for something that you can control entirely from top to bottom.

Let’s see how it works:

 

a) Gather all your content feeds

The way you get started here is similar to how we did the influencer setup, but this time you’re working with your own feeds.

Begin by listing everything that’s an original content feed of yours. For example, if you’re using your Tumblr blog to just mention your main blog content then you don’t need to list that Tumblr’s feed here, this would be basically a duplicate.

Some places where you might be publishing content:

  • your own blog,
  • your author feeds on blogs that you contribute to regularly,
  • your YouTube channel,
  • your Medium and other external blogs,
  • your forum profiles if those are relevant for your social media presence overall.

b) Get it all shared cleverly

There are a couple of main goals that we want to achieve with this setup:
  • No content piece should be overlooked.
  • The shares should be posted evenly over time. We don’t want to have it all shared within, say, a couple of hours, and then have nothing for the rest of the week.

So here’s what you can do:

First, add your feeds to Revive Network normally.

Next, create templates. But this time, keep in mind that you’re sharing your own stuff, so the wording should reflect that. You can use UTM tags in your templates, but it’s not as crucial at this point.

When creating your templates, link them to your specific social media profiles – ones that make sense for a given content feed.

Next, set your schedule:
  • For this one, set the check interval to whatever seems sensible.
  • The number of posts to share should probably be just one.
  • Set your Twitter and Facebook share intervals to a value that will make sure that you won’t run out of content too quickly, and also that whatever you share gets sufficient “air time.”
  • Set the purge interval to 0 – keep forever.
 
At this point, all your new content gets queued and then shared according to the schedule you’ve set. All on autopilot. You don’t need to worry about sharing too much or too little in a given period of time.

3. Gather and auto share all company news

The idea here is somewhat similar to the previous use case, but the purpose is a bit different. The #2 was all about promoting yourself/your brand on social media – making sure your social media activity is on point and that your content gets exposed to new (and returning) eyeballs.

This one serves a more broad purpose – you’re not only reaching new readers, but also keeping your team and partners up to date with what’s going on in your company.

What we’re going to do is gather all content that’s coming from the company’s different departments, and share it across relevant social media profiles.

 

a) Gather the feeds

Every company is different, so it’s hard for me to give you a bullet-proof list, but in general, you want to gather all the feeds that may be relevant to either an outside person – e.g. a customer – as well as a team member.

Those typically include company blogs, internal message boards, the place where the company announcements can usually be found, all public-facing blogs and websites that the company owns, CEO’s personal blog or Medium (if relevant) and so on.

b) Set up sharing

From this point on, the setup is basically the same as for the previous use case. What we want to achieve is for nothing to be overlooked, and, at the same time, to keep the shares posted evenly over time, in case a lot of content is coming through in a short period.
Setting aside the templates and adding the feeds, let’s focus on the schedule:
  • In general, you should probably be checking for new content more often. Half an hour seems reasonable.
  • Set the plugin to share one or more posts at a time (depending on how much content is being produced); I wouldn’t advise setting it to more than three, though.
  • Set the intervals to a value that reflects the amount of content the company’s usually producing.
  • Set purge to 0 – keep content forever until it’s shared.
 

4. Make your life easier by setting up single-purpose auto sharing

Sounds cryptic. Here’s what I mean:

Basically, everyone has something they know they should be (or want to be) sharing, but either keep forgetting about it, or there’s always something more important on the agenda.

Some examples:

  • Maybe you’re part of a growing community that wants to get noticed and could use some help to spread their word (be it a forum, a blog, anything).
  • Maybe you have a friend whose content you don’t pay much attention to on a daily basis, but you still want to help them out and share their stuff regardless.
  • Maybe you work at a company whose content you’d like to share every once in a while … not too often, but just to keep things active.

All of the above are things important to you, things that you don’t want to overlook, but also things that you might not have the time to deal with manually.

So this is where Revive Network comes into play. The setup is no different than with the previous use cases:

You pick your feeds, create templates that explain what’s up, and then set the schedule accordingly.

The one thing you can do differently here is set the share interval to a larger value, maybe every two days or so. That way, you won’t ever see your social media profile spammed with content either when your friend messes with their RSS feed by accident, or there’s simply an influx of content in the community you’re promoting.

Also, if you want to, you can still use UTM tags to make sure that whoever you’re promoting knows that the traffic is coming because of you.

Do you automate your social media posting?

This sums up our list of four use cases on how to automate your social media presence with the help of WordPress and Revive Network.

I’m curious, do you have any sort of auto posting set up for your social media profiles at the moment? What do you think of it – I mean, is it cool in principle, or are you on the fence with the whole idea?

Don’t forget to join our crash course on speeding up your WordPress site. With some simple fixes, you can reduce your loading time by even 50-80%:

 
Karol K: Creates content, manages CodeinWP's team of writers and makes sure that every piece of content you see on this blog looks great! / Author of "WordPress Complete" / Professional yerba mate drinker / @carlosinho
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