Tom Ewer12 articles /

Tom Ewer is a freelance blogger, longtime WordPress enthusiast and the founder of WordCandy. Find him at http://wordcandy.co

[WordPress Courses for Beginners] Udemy vs Lynda vs Treehouse vs Skillshare

Udemy vs Lynda vs Treehouse vs Skillshare

WordPress is the most popular Content Management System (CMS) in the world, powering over 26% of the world’s monitored websites. It is heralded for its usability, and yet few people are familiar with the platform’s basics when first creating a website. Given this knowledge gap, there exists a definite demand for online WordPress courses for beginners.

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Call to Action Buttons: How to Optimize Them in WordPress for Maximum Conversions

Attracting visitors to your website is vital, but converting them into customers and subscribers is the ultimate goal. Call to action buttons are the first step on that conversion journey, and if they aren’t properly optimized, those visitors will be moving their cursors towards another tab instead. To lure visitors into learning more about your products and services, your first port of call should be

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Does WordPress Site Speed Really Matter for SEO?

Site-Speed-vs-SEO

Staying current with some SEO vs. WordPress site speed concerns can be a burden. After all, keeping on top of the various moving parts of a successful site is tricky enough, without worrying about which one of over 200 ranking signals is currently making a difference in the SERPs. One SEO signal that’s gotten a lot of attention over the last few years is site speed.

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10 Code Snippets to Use Images More Effectively in WordPress

You know how important images are in the world of online marketing. I don’t need to tell you that 65% of the people who visit your site are visual learners, or that infographics are a tried-and-tested means of producing viral content. And you’re not in the least bit surprised that blog posts with images receive 94% more views than those without. So rather than going down

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10 Ways to Change the Way Your WordPress Site Works With Functions

Featured image

It’s not often that a WordPress developer doesn’t modify the functions.php file within a theme they’re developing. Why? Because functions.php gives you the power to control functionality specific to the theme. With some simple code inclusions and/or modifications, you can override existing website functionality and execute multiple functions in an efficient manner, instead of using potentially bulky and insecure plugins to achieve the same thing. Although adding a few plugins can get the job

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What Most Web Designers Have Wrong About WordPress Theme Hierarchy

WordPress theme design can at first seem rather daunting; even for seasoned web designers. The simplest of themes seem to be made up of multiple files that are somehow interconnected. But the good news is this: There is a logical system behind the confusion. If you’re willing to roll up your sleeves and learn a little PHP, you can turn your static HTML designs into

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