Something that’s not a mystery here, and hasn’t been ever, is that we like our managed hosting plan at Kinsta quite a bit. It works, keeps things fast, overall … great! We even reviewed it here.
As it turns out, most people host with GoDaddy, Bluehost, and HostGator. And you know what? … They’re loving it!
(At least that’s what they say.)
We’ve just concluded our 2017 WordPress hosting survey, and the results are quite stunning, or highly interesting, to say the least.
2017 WordPress hosting survey results:
Here’s what people say when asked two simple questions: “What hosting company do you use?” and “How likely are you to recommend it?”
|HostGator||8.02 / 10||456|
|Bluehost||7.93 / 10||450|
|GoDaddy||7.64 / 10||734|
Of course, the survey wasn’t only about GoDaddy, Bluehost, and HostGator. The respondents actually mentioned more than 1,000(!) different hosting companies. More on that in a minute.
But first, why do we even keep doing these surveys?
Hosting is very close to our hearts – as weird as this might sound.
First of all, hosting is always the first step in everyone’s adventure with WordPress. And yes, while you can play around with the platform to some extent locally, it’s not until you get your hands on an actual web server that you can really start doing something significant with it.
Secondly, hosting recommendations are something that we do quite often. Not only on this blog, but also whenever our customers ask about this over at ThemeIsle. And while doing so, we want to make sure that we’re on point with the situation that’s actually in the market.
In other words, we want to be sure that we’re recommending all the right stuff – products and services – that will bring our users value rather than trouble.
This also becomes crucially important when you factor in the fact that we have affiliate links for hosting on this site, which puts us in the spotlight whenever we decide to recommend anything. We just can’t afford to guide people towards a sub-par solution (like the site described here allegedly does), since this would shatter our reputation. That’s why we need to keep researching the hosting market constantly.
At the same time, testing hosts on our own (via performance experiments, ongoing speed tests, etc.) only goes so far. In order to learn how happy people actually are with their hosting setups, you need to ask them directly. This is where the 2017 WordPress hosting survey comes into play.
And those surveys can sometimes be very revealing, and show you things that you didn’t expect to see. Much like it has happened this time:
Let’s start dissecting the survey findings one by one … first, the elephant in the room:
GoDaddy is a silent giant in WordPress hosting
GoDaddy is not a big name inside the WordPress hosting “bubble”. Try to recommend GoDaddy as a host and you’re liable to get at least a few comments like these:
GoDaddy accounted for a whopping 15.3% of all responses. The next most popular hosts were HostGator and Bluehost, far behind at 9.5% and 9.4%, respectively.
This is not a full list of hosts – just the most popular responses.
While not the highest recommendation score in our survey, GoDaddy clocked in at a respectable 7.64 average on our recommendation scale.
In the end, I guess we shouldn’t be too surprised at GoDaddy’s popularity. While it’s not on most “best WordPress hosting” lists, the company has been snapping up WordPress properties at a rapid pace.
Don’t sleep on GoDaddy – while its users aren’t as likely to recommend it as SiteGround (8.56) or Dreamhost (8.66), GoDaddy still has a ton of hosting customers who are happy with its service.
About that willingness to recommend:
Net Promoter Scores of the top WordPress hosting companies
Net Promoter Score, or NPS, is a very cool metric designed to somehow gauge how happy people are with a brand or product, up to the point where they are willing to recommend it to their peers.
Here’s a better definition:
So since we do have a sample size that allows us to start getting into the NPS stuff, let’s see how the numbers play out for some of our featured hosts – in particular, the ones that have gathered more than 80 total entries.
Before that, though. One quick disclaimer. This data is interesting and gives a rough picture, but don’t take it as absolute gospel. We don’t have the proper representative sample to truly calculate each company’s real NPS. Most relevant to our survey is the fact that a sizable portion of detractors (people who scored towards the 0 end) likely wouldn’t have responded to our survey because they’d already have moved onto other hosts.
For that reason, there’s a decent chance that our measurement skews a little high.
Okay, here’s the data:
Just for context, according to data, MailChimp has an NPS of 50. And it’s generally regarded that any score above 0 should be considered “good,” while 50 and above is “excellent.” (Although some experts disagree on whether 0 is actually “good” or not.)
But does that mean that SiteGround is better than Bluehost in the eyes of the users? Well, not necessarily. It’s been argued over the years that NPS metrics can be highly dependent on the type of the customer that a given brand reaches in the first place. For instance, brands that cater to more wealthy customers tend to be rated more highly as well. A similar thing might be occurring when comparing companies catering to casual users vs catering to a more specialized crowd.
People are generally happy with their hosting
Meaning that people are generally very happy with what they have.
(If you want to get the full data set, there’s a raw-data export file at the bottom.)
There’s something interesting in the table above, if you’ve noticed it:
Is “WordPress” a host?
A lot of people said that “WordPress” is their host.
Unfortunately, we don’t know if what they mean is WordPress.com or if they confuse what a host actually is.
We’ve also had a number of people pointing out “cPanel” as their host, and so on.
|“Who’s your host?”||# of answers|
|“I don’t know”||13|
Perhaps what this proves more than anything else is how confusing the whole idea of hosting really is.
As pros, I believe that we absolutely can’t neglect the fact that WordPress isn’t as simple of a tool as we like to believe it is. Educating other casual users is key to helping them understand the platform and how to get the most out of it.
With WordPress running on nearly 30% of all websites, it’s not surprising that a lot of users don’t have any knowledge nor even interest in understanding the platform’s inner workings, or what makes one host better than the other.
Many casual users simply shop based on the price or based on the marketing messages that they see on the web/TV. Many of them don’t even assume that one host might be slower or less reliable than the other.
So this brings me to the next thing that we wanted to find out in the 2017 WordPress hosting survey:
Performance and satisfaction aren’t as linked as you might think
One of the things that surprised us was that hosts that many WordPress insiders disparage still had solid scores when it came to likelihood to recommend.
This had us wondering, “what’s the disconnect between WordPress insiders and regular WordPress users?”
Does a host’s performance actually affect the likelihood of a user recommending the host? Or is there something else at play here?
Let’s find out by comparing the results of our 2017 WordPress hosting survey with some of our own performance testing data for popular hosts.
|Host||Load time – NYC test||User rating|
|A2 Hosting||0.48 seconds||8.63|
This leads us to believe that performance is not necessarily the first thing on the minds of average WordPress users.
- Ease of getting WordPress up and running
- How often there’s a “fire” that needs to be put out (i.e. users just want something that “works”, even if it’s not the fastest)
- How helpful/available support is
This is a worthy area to dig into in the future. And it’s good reminder for power users to remember that the features that WordPress insiders value in a host aren’t necessarily the same as those that casual users value.
Popular hosts by country
This is the part of the 2017 WordPress hosting survey that we’ve been really interested in.
The US market is kind of predictable in terms of who’s going to be popular. I mean, all those Super Bowl ads have to account for something, right, GoDaddy?
But what about the international markets? Is GoDaddy just as popular in, say, Germany as it is in the US? Let’s see.
Out of 4,750+ answers (making this the largest WordPress hosting survey to date), only around 25.7% come from the US, which makes the large majority international.
Here are the top 10 countries and their most popular hosting companies:
|Country||% of entires||Most popular host|
Or, for a more interactive presentation (click on a country):
Hosters worldwide are just about equally satisfied
Most hosts market internationally nowadays, and it’s fairly common for hosts to at least offer data centers in North America, Europe, and Asia.
While that’s true, most major hosts on our list are still headquartered in the USA. This led us to wonder, “are hosts managing to connect with international customers as well as customers from the USA?”
To try to get a gauge on international opinion, we divided responses for our top four hosts by USA and non-USA users.
|Host||Non-US Votes||Non-US Rating||US Votes||US Rating|
Without higher sample sizes, we can only say that customers around the world all seem to be fairly evenly happy with their host.
Hosts that are part of the Endurance International Group
As you may know, EIG is one of the biggest hosting companies in the market and one of the most successful ones at that. However, for the most part, they’ve remained somewhat in the background and don’t market themselves in the open at all.
They achieved their success by acquiring a large number of other hosting companies and then letting them operate under their original brand names.
This practice – of acquiring companies and then optimizing their infrastructure for profit – doesn’t always sit well with some users.
Naturally, we wanted to see how EIG companies stand in our 2017 WordPress hosting survey. Here’s what we found:
The table above features only the companies that got at least 10 mentions.
You be the one to interpret.
The main differences vs our previous hosting survey
If you’ve been paying attention to what we’re publishing here on the blog (no hard feelings if not 😉) then you might have noticed some of our previous WordPress hosting surveys.
Those were a bit different.
First of all, they were done in an entirely different way than this one:
- There were a lot more questions.
- They were promoted to the community of WordPress insiders – mainly via the advanced WordPress groups on Facebook and elsewhere. Moreover, 80% of the survey respondents actually identified themselves as WordPress pros.
The 2017 WordPress hosting survey wasn’t promoted directly. However, since the collective audience of those sites is more casual, with the pros only being part of it, the answers reflect that quite a lot.
The first main difference is the aforementioned popularity of the mainstream companies like GoDaddy, Bluehost, and HostGator, and their overall very good ratings.
The other difference is a low number of answers for more expensive, managed WordPress hosting plans. This 2017 survey had nearly 10x more respondents, yet there were only 3 mentions of Kinsta.If you’re interested, here are the full results of the previous, more pro-user focused survey:
Things we wanted to learn
As you would have expected, the no.1 goal was to name the top recommended hosting company for WordPress.
But we were also after the fine details of the whole hosting experience, such as:
- how WordPress-optimized these WordPress hosting companies actually are,
- how reliable they are,
- how WordPress-savvy the support is,
- what’s people’s experience with web hosting in general,
- how much money people spend on hosting every month,
- how happy people are with the value they’re getting for the money,
- what’s the average time they have been with their current hosting company,
- how many sites people are hosting,
- do people host their own sites vs sites of their clients’,
- what traffic those sites attract,
- what types of sites people usually host,
- how user-friendly the hosting platforms are overall,
- and most importantly, how likely people are to extend when their subscription is up for renewal.
The survey respondents
The audience our blogs attract is more on the pro side of the spectrum. For instance, 80% of the survey respondents identify themselves as WordPress pros (developers, designers, experts, people otherwise knowledgeable about WordPress), and this means that their opinion of certain web hosts might be different than what the overall population would say.
But that’s a good thing. WordPress pros is essentially the group that drives the movement in this space forward, and the people whom everyone else asks for advice when looking for the best host for their sites.
Top rated WordPress hosting companies
Here are the top rated WordPress hosting companies according to our 506 survey respondents:
|Company||Rating||Avg. $ / month||# of entries|
For example, here’s a quick Google Trends comparison, which isn’t a perfect metric, but still gives us a good overview of how popular these companies actually are compared to one another:
(Although we need to be careful here because GoDaddy is much more than a hosting company.)
How happy people are with their hosting
A very general conclusion when looking at the data is that, overall, people are very happy with their current hosts:
78% of the respondents rate their hosting providers at 4 or higher. Also, 87% would recommend their host to other people.
That being said, 35% of the respondents, if they had more money to spare, they would choose another hosting platform. When asked which platform that would be, 21% of them say WP Engine.
But hold on, that’s not the best part…
What about the WordPress.org-approved hosts?
A couple of months ago, there was this huge news story that WordPress.org finally updated their recommended hosting page (link). This got picked up by some major news outlets in the niche (here and here, for example), and was subject to serious controversy regarding how/why certain companies found their spot on this list.
It just so happens that all of those companies have been rated and talked about in our survey, so let’s now see how they stack up against each other and the other players.
Here’s some basic data from our respondents:
|Company||Rating (# of entries)||Avg. months w/ host|
|Avg. for all companies||Rating||Avg. months w/ host|
|Company||Rating (# of entries)||Avg. months w/ host|
|Media Temple||4.2 (12)||43.9|
(Also, as you can see above, on the average, our respondents have been with their current hosting providers for 26.8 months.)
The next thing we can take a look at is perhaps the most telling piece of data of them all – how likely people are to extend when their subscription is up for renewal. Here’s what’s up:
|WordPress.org-approved companies||How likely are you to extend?|
|Overall for all companies||85%|
|Other companies||How likely are you to extend?|
Looking at all companies, Kinsta and InMotion both get a 100% rating here, which is impressive, although their data samples are smaller.
Now, since it’s WordPress hosting we’re talking about, we should probably mention WordPress optimization and how WordPress-proficient the support teams are:
In bold – WordPress.org-approved hosts
On the other end, we have the usual … Bluehost.
In general, the ratings around WordPress optimization are not massively high, and the leaders really stand out from the rest. Setting aside the optimizations themselves, marketing also must play a huge role here. All of WP Engine, Flywheel, Kinsta, and SiteGround market some WordPress-specific plans and solutions, which probably has its impact on the perceived value too.
Now, while the perceived WordPress-optimization can be impacted by things like marketing, the level of support quality shouldn’t have this problem. Taking that into account, another interesting angle we can take here is to have a look at any relation of price vs how WordPress-proficient the support team is. It’s reasonable to expect higher prices in exchange for more WordPress expertise.
Here are the average monthly costs in relation to support quality:
|How WordPress-proficient is the support team?|
In bold – WordPress.org-approved hosts
|How many hosting companies have you used prior to this one?|
|Company||My first time||2||3…5||6…10||10…|
|Total||55 (10.9%)||126 (24.9%)||215 (42.5%)||86 (17.0%)||22 (4.3%)|
On the flip side, SiteGround attracts almost no first-timers at all, and 54.7% of their users are people who have been with 3-5 hosts before.
It was also interesting to see that people for whom it’s their first hosting experience rated their providers 17% lower than everyone else. In our opinion, this is not necessarily because the companies chosen by first-timers are bad (all of them got better rankings from experienced users), but perhaps beginners have overall higher expectations. (What do you think about this?)
Ratings based on how experienced with hosting the respondents are (included are only the companies we have the most data for):
|How many hosting companies have you used prior to this one?|
|Company||My first time||2||3…5||6…10||10…||Average|
|Average for all companies||3.4||4.2||4.3||4.4||4.2||–|
|Are you a WordPress pro?|
|Are you a WordPress pro?||Yes||No|
|Are you a WordPress pro?|
How much money people pay for their WordPress hosting
Collectively, our respondents spend $23,830.11 on hosting every month.
Here’s the distribution across the top 4 companies with the most entries, and the total numbers for all:
|$ / month|
|Company||< $5||$5-$10||$10-$15||$15-$30||$30-$50||$50-$100||> $100|
|Average for all companies||12%||27%||15%||18%||9%||9%||10%|
We also asked our respondents how happy they were with the value they’re getting for their money. Here’s what they said:
One more interesting finding is that people who host sites for clients pay 1.7x times more for hosting than those who host only their own sites. And not only that, but they also stay 1.5x times longer with their web host:
|Hosting mainly your own sites vs for clients?||How long have you been on this hosting plan?||What’s the cost of your hosting plan / month?|
|Just me||20.8 months||$36.62|
How many sites people host
This is yet another interesting piece of data, and we were actually quite surprised to see the results here.
First off, the total number of websites hosted among our respondents is 6,215. Wow!
Some more detail:
|Hosting mainly your own sites vs for clients?||Clients||Just me||Total|
|Adjusted average *||14||6||10|
Also, it’s quite expected that people hosting sites for clients will report higher numbers here. On the average, those users have around 2.5x times more sites hosted with their providers.
Next, let’s have a look at the types of sites that people host:
- Most popular type of sites: Business websites (389 entries).
- Personal websites / portfolios – 32% less popular (265 entries).
- E-commerce stores – 42% less popular (226 entries).
- Classic blogs – 45% less popular (213 entries).
- Online magazines – 72% less popular (107 entries).
Also, the most popular traffic segments for each of the top companies:
|Company||Traffic*||% of users|
Most reliable WordPress hosts and most user-friendly ones
Here’s the reliability rank according to our respondents:
And here’s the user-friendliness rank:
DigitalOcean has a top 3 reliability rank, but they’re also dead last when it comes to user-friendliness, which is very expected in their case. (Please don’t get me wrong here. DigitalOcean is great, but, as I mentioned, you need to be experienced enough to use their platform.)
Some fine details about the 2016 survey
- In total, we’ve had 506 valid survey entries.
- We got those entries by asking our partners to participate (thanks again!), mentioning it to our newsletter list and our customers, as well as promoting the survey through ads (standard and retargeting). In total, we spent around $3,000 to get this survey to everybody, like Ionut shared in the latest transparency report.
- The survey itself has been in the making since April 18th, which was the date of the first Redbooth post of ours detailing the project. Since then, it went through multiple iterations … brainstorming the questions, getting feedback, and making sure that everything goes smoothly.
- No hosting company has been asked to participate in any way when the survey was going on. We also had an eye out for any suspicious entries that might come from people wanting to skew the results (not that anyone would do such a thing, of course).
What does all this mean for us?
Overall, you can probably agree that the community of WordPress insiders has been rather hostile towards companies like Bluehost or GoDaddy. But should “don’t use Bluehost” really be the go-to advice?
And, really, I get why some people might not want to recommend those firms. I too had serious problems with my past HostGator server (spam-related problems), and that is why I eventually decided to go elsewhere.
But perhaps I’m not the type of client that HostGator even wants to attract in the first place? I don’t need HostGator. My requirements are different. So why should I say that they’re “bad”? If you like your HostGator server, who am I to say that you’re wrong and should move to SiteGround or InMotion? Especially if the data confirms this, and it does – people really like their HostGator, Bluehost and GoDaddy servers.
Here’s one final comment by Ben Welch-Bolen, founder of Pressed.net. We asked Ben to share his thoughts on these survey results:
Founder of Pressed.net
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